Marketing Communications Analyst
3 semanas atrás
Established in 2009 and headquartered in Singapore, Garena is a leading online games developer and publisher with a global footprint across more than 130 markets.Garena provides global users access to popular and engaging mobile and PC online games that it develops, curates, and localizes. It champions games as a social and entertainment platform on which its communities can engage and interact.In addition, Garena is a leading esports organizer. It hosts esports events around the world that range from grassroots local tournaments to some of the most viewed professional esports competitions globally. The Free Fire World Series 2021 Singapore, which was watched by 5.4 million concurrent viewers at its peak, holds the record for the highest concurrent viewership of any esports match in history.About the position:
We are looking for a Marketing Communications Analyst who will be responsible for planning, executing, and optimizing communications to ensure effective and engaging messaging for Free Fire players. The role involves coordinating asset production, managing communication schedules, and analyzing performance to enhance player engagement.If you are a driven person who wants to contribute to the gaming industry, we'd love to work with youMake sure to share your CV in English.Exclusivity contract required.Responsibilities:
Plan, schedule, and coordinate the creation of communications for Free Fire, ensuring clear and engaging messaging.Manage the creation and approval of communication assets, coordinating with designers and creative teams.Write and proofread copy, ensuring consistency with the game's tone and regional preferences.Align messaging with marketing campaigns, game updates, and major events.Track and analyze the performance of in-game communications, providing insights for optimization.Collaborate with cross-functional teams (marketing, creative, product, and operations) to ensure message consistency.Design and implement A/B tests for messaging formats and content variations.Collect and incorporate player feedback to improve communication strategies.Coordinate with influencers and community managers to amplify key messaging and drive organic reach.Stay up to date with industry trends and best practices for in-game messaging and engagement.Ensure all communications comply with copyright, legal, and brand guidelines.Develop and document best practices for communications to improve efficiency and maintain consistency.Main job requirements:
Education:
Completed higher education in Communications, Journalism, Public Relations, Marketing, or related fields;
Experience:
Solid experience working with communications, content management, community management, social media, marketing, or similar roles, preferably in the gaming industry or entertainment. Also, previous experience with project management, data analysis, and reports is a plus.Languages:
Fluent Portuguese and EnglishSpecific tool skills:
Desirable experience with project management tools, such as ClickUp/Monday/Trello.Soft Skills:
Good communication (verbal and written), organization, flexibility, prioritization, analytical view, creativity, and teamwork..Passionate about the gaming universe;
Strong knowledge of themobile gaming industry;
Available to work in person at our office in São Paulo, SP.
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