B2b Marketing Insights Director

**Your wellbeing matters. Join a company that cares.**
**GET TO KNOW US**
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.
- **Big news: Gympass is now Wellhub**
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
**THE OPPORTUNITY**
We are hiring a **B2B Marketing Insights Director**to our **Marketing** team in **São Paulo, Brazil**
**YOUR IMPACT**
- Lead and manage the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.
- Lead the discovery of deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions.
- Act as a strategic partner in cross-functional forums with the Sales team, ensuring strong alignment between marketing initiatives and sales objectives to accelerate the pipeline.
- Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
- Define and unify B2B marketing funnel concepts (e.g., Traffic, Lead, MQL, Opportunities, Cost per Lead) to measure performance and its impact on revenue growth.
- Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
- Leverage AI-driven insights and discussions for campaign optimization, multi-touch attribution modeling, or other B2B crucial initiatives to maximize marketing ROI
- Lead the B2B data budget and planning cycle, partnering with global business leaders to define targets and with the Data Strategy team on forecasting methodology.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
**WHO YOU ARE**
- Previous relevant years of progressive experience in marketing or overall analytics within a B2B SaaS environment, with experience in a leadership/management role.
- Bachelor's or Master's degree in Business, Analytics, Engineering, or a related quantitative field.
- Strong experience in data analysis and interpretation.
- Solid grasp of the B2B lead-to-revenue funnel, including key metrics, lead scoring, and attribution models.
- Proficiency in data visualization tools (Tableau, Looker), web analytics (Google Analytics, Amplitude), and the MarTech ecosystem (Salesforce, HubSpot).
- Proven ability to influence strategy through data storytelling.
- Strong leadership, proactivity, and the talent to translate complex data into compelling insights for diverse audiences.
- Fluent English is mandatory.
- Familiarity with AI use cases in B2B problems and AI/ML models.
**WHAT WE OFFER YOU**
We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs
Our benefits include:
**WELLHUB**: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
**WELLNESS**: Health, dental, and life insurance.
**FLEXIBLE WORK**: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
**FLEXIBLE SCHEDULE**:Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours

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