B2B Marketing Insights Director

Your Wellbeing Matters. Join a Company That Cares.

Wellhub (formerly Gympass) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

BIG NEWS: Gympass is now Wellhub We are rebranding to reflect our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution, with a refreshed identity, a new app experience, and an expanded network of wellbeing partners.

We are hiring a B2B Marketing Insights Director to join our Marketing team in São Paulo, Brazil. We are looking for a Director of B2B Marketing Insights and Analysis to act as a strategic partner to the Marketing team, leveraging data to drive growth, influence demand generation, and maximize revenue. This role serves as the bridge between data and business leaders, moving the team from reactive to proactive and data-driven. The ideal candidate is a strategic thinker who can understand business challenges and analyze data to tell a story that drives insights and action, translating complex analyses into compelling narratives that optimize marketing performance and ROI.

• Lead and manage the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.
• Lead the discovery of deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions.
• Act as a strategic partner in cross-functional forums with the Sales team, ensuring strong alignment between marketing initiatives and sales objectives to accelerate the pipeline.
• Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
• Define and unify B2B marketing funnel concepts (e.g., Traffic, Lead, MQL, Opportunities, Cost per Lead) to measure performance and its impact on revenue growth.
• Oversee the development of dashboards and reports, applying data governance best practices to ensure data integrity.
• Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
• Leverage AI-driven insights for campaign optimization, multi-touch attribution modeling, or other B2B initiatives to maximize marketing ROI.
• Lead the B2B data budget and planning cycle, partnering with global business leaders to define targets and with the Data Strategy team on forecasting methodology.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues, bringing wellbeing to the forefront of work and supporting work-life balance.

• Previous relevant years of progressive experience in marketing or analytics within a B2B SaaS environment, with experience in a leadership/management role.
• Bachelor's or Master's degree in Business, Analytics, Engineering, or a related quantitative field.
• Strong experience in data analysis and interpretation.
• Solid grasp of the B2B lead-to-revenue funnel, including key metrics, lead scoring, and attribution models.
• Proficiency in data visualization tools (Tableau, Looker), web analytics (Google Analytics, Amplitude), and the MarTech ecosystem (Salesforce, HubSpot).
• Proven ability to influence strategy through data storytelling.
• Strong leadership, proactivity, and the talent to translate complex data into compelling insights for diverse audiences.
• Fluent English is mandatory.
• Familiarity with AI use cases in B2B problems and AI/ML models.

We recognize that individuals approach job applications differently. We encourage all aspiring applicants to apply even if they don't match the job description 100%. For this role, prior experience in marketing analytics within a B2B SaaS environment, managing and leading teams, and advanced English are mandatory requirements.

We're a wellness company committed to the health and wellbeing of our employees. Our flexible program allows you to customize benefits to your needs.

• WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources. The Gold plan is at no cost; other premium plans are significantly discounted.
• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: Flexible hybrid or full remote options, home office stipend, and monthly flexible work allowance. Office is for collaboration and team building; model can be discussed with your recruiter.
• FLEXIBLE SCHEDULE: Ability to adjust working hours based on personal schedule, time zone, and business needs.
• PAID TIME OFF: Vacations after 6 months and 3 days off per year + 1 day per year of tenure (up to 5 additional days) + birthday off.
• PAID PARENTAL LEAVE: 100% paid parental leave for new parents and extended maternity leave.
• CAREER GROWTH: Opportunities for personal and career development.
• CULTURE: Collaborative, diverse, global team in a high-growth technology company. More info on our careers page.

Follow us: Instagram @lifeatwellhub and LinkedIn. Wellhub was named a Top Sales Team of 2025.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.