B2B Marketing Insights Director

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Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

We are hiring a B2B Marketing Insights Director to our Marketing team in São Paulo, Brazil

We are looking for a Director of B2B Marketing Insights Analysis to act as a strategic partner to the Marketing team, leveraging data to drive growth, influence demand generation, and maximize revenue. This role is the bridge between our data and business leaders, moving our team from reactive to proactive and data-driven approach. The ideal candidate is a strategic thinker, capable of understanding business challenges and analyzing data to tell a story that drives insights and action, translating complex analyses into compelling business narratives that optimize marketing performance and ROI.

• Lead and manage the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.
• Lead the discovery of deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions.
• Act as a strategic partner in cross-functional forums with the Sales team, ensuring strong alignment between marketing initiatives and sales objectives to accelerate the pipeline.
• Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
• Define and unify B2B marketing funnel concepts (e.g., Traffic, Lead, MQL, Opportunities, Cost per Lead) to measure performance and its impact on revenue growth.
• Oversee the development of dashboards and reports, applying data governance best practices to ensure data integrity.
• Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
• Leverage AI-driven insights and discussions for campaign optimization, multi-touch attribution modeling, or other B2B crucial initiatives to maximize marketing ROI.
• Lead the B2B data budget and planning cycle, partnering with global business leaders to define targets and with the Data Strategy team on forecasting methodology.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

• Previous relevant years of progressive experience in marketing or overall analytics within a B2B SaaS environment, with experience in a leadership/management role.
• Bachelor's or Master's degree in Business, Analytics, Engineering, or a related quantitative field.
• Strong experience in data analysis and interpretation.
• Solid grasp of the B2B lead-to-revenue funnel, including key metrics, lead scoring, and attribution models.
• Proficiency in data visualization tools (Tableau, Looker), web analytics (Google Analytics, Amplitude), and the MarTech ecosystem (Salesforce, HubSpot).
• Proven ability to influence strategy through data storytelling.
• Strong leadership, proactivity, and the talent to translate complex data into compelling insights for diverse audiences.
• Fluent English is mandatory.
• Familiarity with AI use cases in B2B problems and AI/ML models.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. For this specific role, prior experience in marketing analytics within a B2B SaaS environment, managing and leading teams and advanced English are mandatory requirements.

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs

• WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
• FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
• PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.
• CULTURE: An exciting and supportive atmosphere with ambitious people from around the world. You'll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day.
• CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
• And to get a glimpse of life at Wellhub… Follow us on social channels for life at Wellhub.

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

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