Global Paid Marketing Specialist

Descrição da empresa
Docplanner develops world-leading online appointment management software for the healthcare industry in the SaaS model. We've helped 130,000 physicians and clinics digitize their practices and deliver an exceptional patient experience in over 13 countries. We also run a marketplace that allows 80 million patients a month to easily find the right doctor and book an appointment.
**Our mission is "to make the healthcare experience more human".**
Docplanner was founded in 2012 in Poland. Our team today has more than 2,200 people based in offices in 7 countries: Poland, Spain, Germany, Turkey, Italy, Mexico and Brazil.
We are backed by incredible and leading venture capital funds including Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners, from which we have raised a total of €300 million to date.
We are looking for you to join us on this super ambitious mission.
Descrição da vaga
**You'll be responsible for**:
- Make sure we are generating the highest possible volume of leads in B2BC (generate new bookings for doctors) campaigns while staying within budget and CPA goals;
- Manage the strategic direction and operations of paid search campaigns in LatAm;
- Colaborate with a team of local paid marketers marketers across LatAm;
- Develop new hypotheses for how to improve paid advertising campaigns and work with your team to implement tests based on them;
- Together with other stakeholders, analyze the performance of paid marketing campaigns and recommend improvements to campaigns based on insights generated;
- Support junior paid marketing specialists and third-party agencies in their skill and knowledge development while not being afraid to "get your hands dirty" and help out with day-to-day work when needed.
Qualificações
- Strong experience with direct campaign management experience in Google Ads
- Excellent analytical skills and strong Excel skills. You know your way around the online marketing ecosystem, and the most important tools
- Experience using Smart Bidding strategies and optimizing toward clear targets.
- Familiarity with different attribution models and how they work
- Strong project management skills with the ability to work cross-functionally, manage, implement, and analyse various initiatives in a fast-paced environment
- Strong level or Native speaker of Spanish, Portuguese, and business English
Informações adicionais
- Our **working hours** are from Monday to Friday, from 9 am to 6 pm;
- Need to work beyond your usual hours? We have a bank of hours for you to use these hours as time off later;
- We offer a **Meal Voucher** worth R$30.00 per day worked, but if you enjoy cooking at home, you can replace it with a **Food Voucher**, for the same amount, or even order half and half (R$15.00 -meal and BRL 15.00 food allowance per day), making life easier for those who are 100% remote or in hybrid work;
- For commuting to the office, we offer **Vale Transporte**;
- Speaking of Health, we offer** Medical, Dental and Group Life Insurance**;
- We also offer **Pharmacy Assistance**, with discounts from 10% to 70% on medicines in the accredited network;
- We offer the **iFeel** app, for emotional comfort, which combines traditional psychology with artificial intelligence, helping you on those most difficult days;
- ** SupportPass **offers free professional support and guidance in the psychological, legal, economic and social areas, providing support in those more delicate issues;
- And the fitness life? We offer **Gympass** for you and 3 dependents Because working out alone is really boring, right?
- Did you think your PET would be left out? Of course We offer **Plano Pet**, also extending care to your pet;
- ** Stock Options** - eligible after 6 months of employment (5 years grace period) - YES You become a partner of the company;
- Everyone has a birthday, right? Our present, for you, is a **Birthday Day Off**, so that you can celebrate the way you prefer, with the ones you love the most;
- We have a robust **Partnership Club**, with discounts ranging from teaching institutions, such as colleges and languages, to exclusive banking benefits;
- Our Licenses are differentiated here: in case of death of **loved ones**, we offer **10 days**; If your **PET **dies, you have **2** days. **Married**:? **7** days of rest Did the baby arrive? We offer **30 days** for Dad and **6 months** for Mom;
- Did you like working here? Then refer a friend or relative We love having family and friends around Our **New Warriors Referral Program** offers up to R$600 per person who stays with us for more than 6 months.

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