Marketing Analytics Specialist

**About us**We are a performance marketing agency managing over $120M in annual media spend, focused on driving measurable results for U.S.based companies in the home improvement industry. Our **Ad Tech department** plays a critical role in ensuring accurate tracking, reporting, and data integrity across all campaigns, empowering our media buying teams to make data-driven decisions with confidence.We are seeking a skilled **Marketing Analytics Manager** with strong technical expertise in Google Tag Manager, Google Analytics 4, and Looker Studio, as well as proven experience in implementing, maintaining, and optimizing conversion tracking systems across multiple advertising platforms.**Key Responsibilities****Tracking & Analytics Management**- Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).- Deploy, configure, and maintain tags, triggers, variables, and settings across multiple websites.- Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.- Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.**Conversion Tracking & Ad Platform Integration**- Set up and manage conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).- Monitor and troubleshoot discrepancies between platform data and analytics tools.- Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.**Data Analysis & Optimization**- Collect, analyze, and monitor performance data to identify trends, gaps, and opportunities.- Provide actionable recommendations to improve campaign targeting and measurement accuracy.- Continuously refine and optimize tracking setups for better performance attribution.**Cross-Functional Collaboration & Development**- Work closely with developers to define tracking metrics for new and existing web properties.- Identify inefficiencies in tracking workflows and propose process improvements.- Stay updated on industry best practices and emerging trends in digital measurement, attribution, and analytics.**AI Integration & Workflow Enhancement**- Propose and implement AI solutions that enhance data validation, error detection, and reporting workflows.- Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.**Requirements**:**Attributes we’re looking for**:- Highly detail-oriented, with a strong sense of accountability.- Excellent problem-solving and troubleshooting skills.- Strong communication skills and proactive collaboration with cross-functional teams.- Adaptable and resourceful in a fast-changing environment.- Process-oriented, with the ability to document and standardize workflows.- Eager to stay ahead of industry trends in analytics, attribution, and ad tech.- Comfortable using AI to enhance productivity, reduce manual effort, and improve decision-making.- Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows.**Requirements**:- Proven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio.- Hands-on experience with conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).- Strong troubleshooting and debugging skills for analytics and tracking issues.- Familiarity with media buying workflows and performance KPIs.- Solid understanding of attribution models and data accuracy best practices.- Ability to work both independently and collaboratively in a remote environment.- Strong analytical skills and a data-driven mindset.- Inquisitive and proactive you don’t wait for direction; you look for the “why” and bring solutions- Strong organizational habits and ability to switch context between quick-turn tasks and longer-term projects- Comfortable in a fast-paced, ever-changing environment. You’re resilient, flexible, and quick to adapt when priorities shift or projects evolve- Creative and can think outside the box for tooling or process solutions to improve workflows.- Demonstrated experience using AI tools (e.g., ChatGPT, automation scripts, AI reporting assistants) to improve workflows or performance.- Ability to evaluate and adopt new AI tools to enhance tracking, reporting, or collaboration processes.- Excellent writing and communication skills in English**What we offer**:**Flexible Remote Work.**Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.**Work-Life balance**:Full-time employment with a flexible schedule to accommodate your personal needsGenerous paid vacation policy to ensure you have time to rechargeEmphasis on maintaining a healthy work-life balance**Comprehensive benefits**:Attractive benefits package to support your health and well-beingPerf