Marketing Lead

Há 7 dias

Brasil Effectiff Tempo inteiro
**_EFFECTIFF _**is a language service provider that puts translation quality, our team and our customers as our priority, assuring that we uphold our place in the Translation&Localization industry. Our growth is steady and it is because of the great customers that trust Effectiff as their translation partner, allowing us to be ranked 29th in the US by the Common Sense Advisory independent annual report.
**Marketing Lead (remote)**
In this role you will be responsible for developing and implementing marketing programs based on the company's strategic goals. These responsibilities include coordinating, overseeing and implementing all aspects of the marketing and communications plan including: marketing, advertising, public relations, branding, strategic messaging, website development and special events planning.
**Responsibilities **include (but not limited to):
- Develop and implement a research-based strategic marketing and communications program for Effectiff services promotion, participation in the business plans development and Marketing department creation from «0»
- Build multichannel campaigns (inbound and outbound) that align messaging to the target audience and buyer journey
- Conduct market research, analysis and evaluation of key market statistics, customer requirements and competitive trends to help building and testing of hypothesis of future marketing activity effectiveness
- Manage creation of training and promotional videos, technology manuals, and other client-facing support materials
- Work with R&D to select tools and marketing technology (martech) stack to achieve goals
- Partner with other key functions like Finance on budgeting and planning and HR to help us further develop our talent brand
- Continuously think of new and out-of-the-box ways to improve our marketing strategies to drive business results. Research and implement new techniques and technologies that help drive sales and customer experience.
**Qualifications**:
- At least 2-year experience in similar role
- 2 + years of growth marketing experience in B2B Industry
- Highly motivated self-starter
- In depth knowledge of big data analysis
- Skilled at managing, motivating, and maximizing every opportunity
- Hands on experience with CRM and SEO tools; Google Analytics, Google Adwords, Hub Spot, Web Trends, Sales Force etc.
- High quality and proven presentation skills
- Comfortable with changing demands and priorities
**It will be considered a significant advantage if you have**:
- Experience in the Translation & Localization, Health care or IT Industry
- Worked on a globally distributed team
- A technical background
**Experience**:
- Marketing Lead: 2 years (required)

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