Marketing Lead

In this role, you will own Brazil's go-to-market strategy, including building the pipeline, elevating the brand and leading the national marketing team within our Assurance division. You'll translate global strategy into high-impact local programs that fuel pipeline and revenue across System Certification, Training, and Internal Supplier Audits (ISA) while ensuring seamless integration of global and regional campaigns into Brazil's regulatory and buyer landscape. You'll represent Brazilian insights in regional and global forums and serve as Regional Theme Lead for HSE/HSW, shaping content, messaging, and integrated campaigns used throughout Americas.

What you'll own

• Brazil GTM leadership: Build and deliver the national marketing strategy aligned to Assurance revenue goals, sector priorities, and regional campaigns.
• Plan to targets: Create the annual plan using backward planning tied to revenue, pipeline, and MQL commitments.
• Market voice: Inject Brazilian market, regulatory, and customer insights into regional/global planning to influence direction and prioritization.
• Positioning & competitiveness: Analyze trends, buyer behavior, and competitors to shape campaign strategy and brand positioning for Brazil.

How you'll lead

• Team management & development: Lead, coach, and performance-manage a Brazil-based Marketing Coordinator; define goals, KPIs, and growth paths.
• CoE partnership: Collaborate with the AMAS Center of Excellence on campaign development, best-practice sharing, and process improvement.
• Operational excellence: Drive clarity, workload management, and accountability using Workfront; uphold brand, compliance, and governance standards.

How you'll execute

• Campaigns that convert: Localize and activate Campaigns-in-a-Box (CIaBs) and thematic programs for Brazilian regulations, sectors, and buyer personas.
• Full-funnel, multi-channel: Orchestrate digital/email, SEO/SEM, paid media, social, webinars/events, and industry partnerships to create demand and accelerate deals.
• PR & thought leadership: Coordinate local PR to raise awareness and strengthen BSI's expert voice.
• Sales enablement: Equip Sales and Training with localized assets, messaging, and playbooks; drive adoption of global tools and strategies.

How you'll measure success

• Performance & analytics: Monitor MQLs, lead-to-opportunity conversion, cost-per-lead, and pipeline contribution; maintain CRM hygiene.
• Attribution discipline: Enforce UTM standards and accurate lead-source attribution; partner with global digital ops and analytics to optimize.
• Iterate in real time: Use funnel insights to test, learn, and improve performance across channels and segments.

Marketing operations & budget

• Budget ownership: Plan, allocate, and optimize the Brazilian marketing budget for maximum ROI.
• Vendor leadership: Oversee creative, translation, paid media, and event partners on brief, on brand, on budget.

Regional Theme Leadership (HSE/HSW)

• Set the bar regionally: Define positioning, content strategy, and integrated campaigns for Health, Safety & Environment / Health, Safety & Wellbeing (HSE/HSW) across markets.
• Scale best practices: Ensure consistent development, sharing, and activation of theme assets; champion Brazilian needs in global roadmaps.

What You Will Bring

• Strategic clarity + executional rigor: You turn business objectives into actionable programs and deliver measurable impact.
• Proven demand gen: Track record of campaigns that drive MQLs, pipeline, and conversion in complex B2B environments.
• Brazil expertise: Deep understanding of Brazilian buyer behavior, channels, and regulatory nuances.
• Localization mastery: Skilled at adapting global content/messaging for maximum local relevance.
• Trusted collaborator: Strong stakeholder management across Sales, Operations, and global teams.
• Operational savvy: Budget ownership, vendor oversight, and performance reporting are second nature.
• Martech fluency: Hands-on with Salesforce and Pardot (required); familiarity with Marketo, Workfront, SEO/SEM, paid media, and ABM.
• Organized & adaptable: Detail-driven, proactive, and comfortable switching from strategy to precise execution in a fast-moving, matrixed setting.
• Segment & persona acumen: Tailors narratives and offers by industry, role, and stage to move deals forward.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 10+ years progressive B2B marketing experience (professional services, SaaS, or regulated industries ideal).
• Prior experience managing direct reports (goal-setting, coaching, performance development).
• Demonstrated ability to lead and develop marketing professionals and drive cross-functional collaboration.
• Proven success delivering demand-gen programs that create pipeline and revenue.
• Strong experience localizing global campaigns for regional buyer behaviors.
• Proficiency with Pardot, Salesforce, and Workfront (or equivalent marketing automation, CRM, and campaign tools).
• Familiarity with ISO, assurance, training, or compliance services (preferred).

Language & travel

• Languages: Strong command of Portuguese and English (verbal and written); Spanish and/or French a plus.
• Travel: Up to 10% for client engagement, events, and team collaboration.

BSI - Your Partner in Progress

We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we're truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family

What we offer

BSI offers a competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services and Professional Services

Referrals increase your chances of interviewing at BSI by 2x

Get notified about new Marketing Specialist jobs in Brazil.

#J-18808-Ljbffr

---