Product Growth Strategist

Há 13 horas


Rio de Janeiro, Brasil beBeeGrowth Tempo inteiro

As a key contributor to our product growth strategy, you will drive initiatives that build campaigns to boost conversions, engagement, retention, upgrades, and cross-sells. Own in-app messaging using tools like AppCues for onboarding, conversion, and activation of users. This involves creating high-impact messaging, value propositions, and product comparison landing pages for inbound conversion. You will be responsible for optimizing in-app customer self-onboarding to reduce time-to-value and increase sign-to-trial and trial-to-paid conversion rates. Collaborate with our product, marketing, and sales teams to align go-to-market efforts and drive measurable growth. Execute product launches and campaigns leading up to it, and bring a successful playbook to leverage. Key performance indicators include campaign success metrics, such as click-through rates, open rates, and conversion rates. The ideal candidate will have experience in developing and executing product-led growth strategies, including campaign development and execution. They should be familiar with in-app messaging tools and their application in user onboarding, conversion, and activation. Additionally, the candidate should have experience working with cross-functional teams to drive growth and alignment.



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