Senior User Acquisition Manager

Há 3 dias


São Paulo SP, Brasil inDrive Tempo inteiro

About us As one of the top mobility companies in the world, we have been redefining the industry with innovative mobile technologies since 2013, driving us toward becoming a super app. Join us in our mission to combat global injustice. We are seeking a strategic Influencer Marketing expert to become our Content Marketing Lead for LATAM. This role is the creative engine behind our regional brand presence, owning the end-to-end strategy from identifying creators and designing authentic campaigns to optimizing performance and measuring ROI. You will leverage your deep knowledge of LATAM platforms and audience behavior to develop influencer-first content that drives brand awareness, engagement, and user acquisition across all inDrive verticals. Responsibilities Develop and execute user acquisition strategies across major paid channels (Google, Meta, TikTok, Apple Search Ads, etc.). Manage and optimize large advertising budgets to maximize ROI and maintain strong CAC performance. Partner closely with analytics, product, and creative teams to improve funnel performance and post-install metrics. Own and scale creative testing pipelines, expanding top-performing assets while ensuring brand consistency. Evaluate and pilot new user acquisition channels, technologies, and measurement frameworks to improve efficiency and scale. Lead and scale digital growth initiatives across multiple user acquisition channels and markets. Build, manage, and optimize performance marketing campaigns to drive sustainable, data-driven user growth. Own large paid media budgets, ensuring strong ROI and CAC through continuous experimentation and optimization. Requirements 3+ years of hands-on experience in user acquisition or performance marketing, preferably for mobile products. Strong analytical mindset with the ability to interpret data and make data-driven decisions. Deep understanding of MMPs (AppsFlyer, Adjust, Singular) and attribution models (CTIT, re-attribution, SRNs, etc.). Proven experience managing large paid budgets and optimizing campaigns toward ROI/CAC goals. Demonstrated ability to build hypotheses, run experiments, and translate insights into actionable strategies. Solid understanding of creative testing, audience segmentation, and conversion rate optimization. We offer: Competitive compensation package including comprehensive medical insurance coverage. Meal allowance Embrace the opportunity to make an impact in a pivotal branch within the region, tackling significant security challenges while unlocking great potential for growth and impact. Dental Insurance Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company



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