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Gestor de E-mail Marketing – Proposta de Cargo Missão do Cargo Criar e gerenciar estratégias de e-mail marketing com foco em conversão, relacionamento e retenção, construindo jornadas inteligentes dentro do funil de e-mails da XMX. O objetivo é transformar dados em campanhas personalizadas que gerem resultado real. Principais Responsabilidades 1. Estratégia e Arquitetura de Funil Planejar e estruturar jornadas de e-mail por estágio do funil (captura, nutrição, ativação, recompra e fidelização); Desenvolver segmentações inteligentes com base em comportamento, engajamento e dados de compra; Definir e testar hipóteses de campanhas automatizadas e pontuais (broadcast, newsletters, etc.); 2. Execução e Otimização de Campanhas Criar e-mail copies com foco em abertura, clique e conversão; Integrar e-mails com as principais ferramentas (RD Station, ActiveCampaign, LeadLovers, etc.); Monitorar e otimizar métricas como taxa de abertura, CTR, taxa de conversão e descadastro. 3. Alinhamento com Times Estratégicos Colaborar ativamente com as equipes de Copy, Vídeo, Tráfego e outras áreas envolvidas nas campanhas. Garantir que os e-mails estejam integrados com os lançamentos e ações ativas. Propor melhorias com base em dados, testes A/B e aprendizados anteriores. Manter comunicação constante com o time de Suporte para captar feedbacks e ajustar jornadas. 4. Gestão de Fornecedores de E-mail Atuar diretamente com fornecedores de serviços de disparo e automação de e-mails. Acompanhar performance, entregabilidade e sugestões de melhoria da plataforma. Participar das decisões sobre migração, integrações e escalabilidade de ferramentas externas. Perfil Ideal Domínio prático de ferramentas de e-mail marketing (como ActiveCampaign, RD Station, Mailchimp, etc.); Experiência em criação e automação de funis de e-mail; Noção sólida decopywriting voltado para conversão; Organização para lidar com múltiplas campanhas simultâneas; Capacidade de análise de métricas e tomada de decisão baseada em dados; Visão estratégica de marketing digital e jornada do cliente. SALÁRIO: R$2500,00 a R$3000,00 TIPO DE CONTRATAÇÃO: A prestação de serviço será feita no Regime PJ.
