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Marketing Manager

4 meses atrás

Sao Paulo, Brasil Mars Tempo inteiro

Job Description:

If you have ever dreamed of working with one of the most iconic chocolate brands in the world, this is your chance

We are looking for a Marketing Manager that will lead M&M'S, Skittles and Partnerships in Brazil. M&M’S is one of top 5 Gen Z's favorite brands that believes in the power of fun by creating moments of connection, generating unique experiences and helping people feel they belong.

The Marketing Manager is responsible for developing the strategic plans that will drive the brands’ growth and profitability, while increasing penetration through meaningful and high impact marketing initiatives.

What are we looking for?

  • 12 years marketing experience including 5+ years as a manager. Experience with brand management, communication, innovations, digital media, social media, etc. Previous experience in FMCG companies is a plus.

  • Degree in Business Administration, Marketing or similar areas

  • Excellent strategic vision and analytical skills to make the best decisions for the brand's growth.

  • Strong leader and communicator with capacity to influence key stakeholders and build effective teams.

  • Curious and creative mind who loves challenges and thinking innovative solutions.

  • Other skills: Action driven, high energy, learning agility, passionate about trends & consumer behavior.

  • Languages: Advanced level of English.

  • Excellent strategic vision and analytical skills to make the best decisions for the brand's growth.

What will be your key responsibilities?

  • Lead marketing strategy and plans to deliver sustainable and profitable growth (volume, value, profit, share). Develop the annual marketing plan and budget.

  • Develop market and consumer analyses to identify growth opportunities to support the marketing strategy and track business KPIs.

  • Define M&M’S winning consumer innovations and plans to support innovation. Identify opportunities and work together with Innovation Manager to develop and launch innovations.

  • Lead integrated marketing communication plans and activations that build brand equity and drive conversion. Responsible for defining strategic objectives, agencies’ briefing, campaign development, and channels/platforms’ execution.

  • Develop media strategy focused on digital channels, delivering highly effective communication and maximizing efficiency.

  • Responsible for Licensing strategy aiming to expand our brands beyond chocolate category, increase awareness and reinforce positioning.

  • Liaises with agency partners to develop strong campaigns, social media content, activations and partnerships, building strong relationships with all partners.

  • Influence and partner with Trade Marketing, Pricing, Sales and Global Brand teams to drive consumer centric decisions and executions to support the brand growth.

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.