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Ecosystem Co-marketing Program Analyst

4 meses atrás

São Paulo, São Paulo, Brasil IBM Tempo inteiro
Introdução

Descubra e transforme insights em experiências criativas que são importantes para seus clientes. Torne cada ponto de contato uma oportunidade de engajamento.

Como um Profissional de marketing na IBM, você criará histórias que eliminam o ruído e causam impacto no seu público.

A IBM é pioneira na abordagem de Marketing ágil, permitindo que você trabalhe com velocidade, adaptabilidade e criatividade para descobrir insights e fornecer experiências importantes para seus clientes.

Seu papel e responsabilidades


Nossos profissionais de marketing do ecossistema têm um profundo conhecimento de nossos parceiros: como eles vendem, como ganham dinheiro e quais são suas ofertas prioritárias.

Uma parte essencial de nossa organização de Marketing, eles conduzem movimentos de demanda liderados por parceiros para escalar o crescimento dos negócios para as ofertas de tecnologia da IBM.


O Gerente de Programa de Co-Marketing de Ecossistema apoia 1-2 programas de geração de demanda para - as tarefas incluem, mas não se limitam a, possuir o programa desde o lançamento até a execução, planejamento de orçamento trimestral e ajudar a impulsionar a utilização de financiamento do programa com todos os parceiros que participam do programa e impulsionar o ROI para o programa total.


Os gerentes de programa atuarão como consultores confiáveis para os parceiros de negócios participantes nas etapas de ferramentas e processos para todos os aspectos do co-marketing, incluindo, entre outros, a implementação eficaz da ferramenta de co-marketing de parceiros (CMC) e o desembolso de fundos de co-marketing de parceiros.


As responsabilidades incluem:

  • Manter e promover relacionamentos com parceiros de negócios.
Funções de gerenciamento de contas

  • Manter relacionamentos de marketing com parceiros de negócios
  • Treinar e dar suporte em relação a suas ofertas e ferramentas de incentivo de comarketing
  • Discutir iniciativas estratégicas de marketing e fornecer vínculos
  • Incentivar o alinhamento dos gastos de comarketing com campanhas trimestrais focadas na IBM
  • Sugerir atividades de marketing para aprimorar os MAPs e alavancar os ativos da IBM
  • Promover o uso de ferramentas IBM para aprimorar as ações de marketing (MyDM, SEISMIC)
  • Auxiliar os BPs em todos os estágios do processo.
  • Funções do gerenciamento de projetos
1)

Planejamento, nesta fase, considere:

Apoiar os BPs na construção de atividades de marketing (MAPs) para maximizar os resultados de co-marketing e gerenciamento de orçamento (consultor).

Garantir a entrega de todos os detalhes e documentos obrigatórios necessários para aprovação pela equipe da IBM.

2)

Documentação, nessa etapa, considere:
Supervisionar a apresentação correta dos planos de acordo com as diretrizes do programa (previamente aceitas pelos BPs)

3)

Controle da execução da atividade, considere:

Lembretes de regras de acordo com a atividade, revisão de possíveis ajustes durante a execução e realização de testes e evidências para o futuro processo de reivindicação.

4)

Acompanhar a obtenção dos resultados esperados, considerar:
Receita de oportunidades validadas e fechamento de oportunidades (cálculo IBM) 40X (10 Receita) (Lembrete de carga de oportunidade)

5)

Pós-execução:
Suporte a BPss e distribuidores no processo de preparação e carregamento de reclamações (apresentação de evidências)

6) Durante todo o processo:

  • Estabelecer e manter um sistema de gerenciamento semanal. Conduzir ações de acompanhamento e fluxo de informações para todas as principais partes interessadas do cliente e partes externas. Acompanhamento de compromissos.
  • Coordenar e desenvolver a qualificação de novos PRs e distribuidores. Comunicar continuamente as mudanças no programa.
  • Responsabilidade por KPIs e ROI
  • Controle de orçamento
  • Alocar e gerenciar os orçamentos trimestrais do programa
  • Gerenciar os gastos orçamentários trimestrais
  • Orientar os BPs a atualizar e inserir novos leads de marketing
  • Responsável pelo uso do orçamento de comarketing e pelos resultados de marketing do parceiro
Todas as nossas vagas são elegíveis para pessoas com deficiência e reabilitadas.

Profissional Requerido e Conhecimento Técnico

  • Inglês Fluente
  • Experiência em princípios de marketing
  • Experiência com parceiros de negócios ou trabalho com terceiros
  • Experiência no uso de várias ferramentas e programas de análise de dados para monitorar e medir atividades (por exemplo, CMC, painéis do Tableau, dados de PPS, GPM)
  • Experiência em gerenciamento de orçamento de marketing
  • Experiência em gerenciamento de programas
  • Experiência em gerenciamento de controles de processos
Profissional Preferencial e Conhecimento Técnico

  • A experiência em marketing de parceiros B2B compreende os parceiros e os diferentes níveis de habilidades e recursos de marketing que eles podem implementar
  • Experiência em design e entrega de c