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Amazon PPC Manager for a Media/Marketing Agency
2 semanas atrás
Your responsibilities will include, but not be limited to:
Amazon PPC Management:
- Develop, implement, and manage Amazon PPC campaigns to drive sales and maximize ROI while growing sponsored and organic rankings
- Conduct keyword research and analysis to identify high-performing keywords and optimize campaigns
- Monitor and analyze campaign performance, adjusting bids and strategies as needed
- Create and present regular reports on PPC campaign performance, including key metrics such as CTR, CPC, and ACoS & TACOS
- Stay up-to-date with Amazon's advertising policies and best practices to ensure compliance and effectiveness
- Oversee the Amazon inventory catalog, ensuring product listings are accurate, complete, and optimized for search and conversion
- Manage product data, including titles, descriptions, images, and pricing
- Monitor inventory levels and work with the supply chain team to ensure adequate stock levels
- Identify and resolve issues related to product listings, such as incorrect information, suppressed listings, and listing errors
- Conduct regular audits of the inventory catalog to maintain data integrity and consistency
- Proven experience working in Amazon marketing, with a strong understanding of the Amazon marketplace and PPC model
- Exceptional creative skills with the ability to dive deep into brand aesthetics and create visually appealing images and compelling copy
- Proficiency in utilizing tools such as Data Dive, JungleScout, or Helium10 for market research and analysis
- Demonstrated ability to thrive in a fast-paced environment and deliver results under tight deadlines
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams
- In-depth knowledge of Amazon's image and copy guidelines, as well as terms of service
- Strong analytical skills with the ability to identify market trends, competitor strategies, and opportunities for optimization
- Competitive salary paid in US$
- Work from Anywhere
- International Brands Exposure
- Flexible working hours
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