Brand Manager Oncology

1 semana atrás

São Paulo, São Paulo, Brasil AbbVie Tempo inteiro

Company Description

Your role:


Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.


You will be responsible for:

  • Collaborate with Brand Team and In-Field Team members, facilitate crossstakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patientcentricity.
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and nontraditional partnerships, multichannel opportunities and multistakeholder initiatives in order to meet strategic brand objectives.
  • Ensure all infield materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
  • Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
  • As Brand Team Leader (if applicable)
  • Lead the Brand Team around a brand vision and objectives that are shared by all members.
  • Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
  • Continuously encourage Brand Team members' collaboration and foster team spirit.
  • Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)

Qualifications

Requirements:

  • Bachelor's degree or equivalent
  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • English language proficiency verbally and in writing (for all nonEnglish speaking countries)
  • Preferred:
  • Marketing track record of success within FMCG, Media and/or Digital/IT industry
  • Sales track record of success within biotech/pharmaceutical or any other industry
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