Head Of Growth Marketing

2 semanas atrás


Ituiutaba, Minas Gerais, Brasil Hitual Tempo inteiro

A Hitual é uma plataforma inovadora que emprega a Inteligência Artificial para democratizar o acesso a instruções e acompanhamentos fitness de alta qualidade.

Nosso objetivo é auxiliar os alunos na construção de um corpo mais forte e saudável, ao mesmo tempo em que proporcionamos aos treinadores as ferramentas essenciais para desenvolverem negócios robustos e eficientes.

Descrição Estamos à procura de um(a) Head de Growth Marketing, alguém que seja verdadeiramente focado em marketing de crescimento.

Este papel é destinado a um líder com uma profunda paixão por crescimento acelerado, por meio da geração de hipóteses inovadoras, testes meticulosos, validação rigorosa e escala eficaz das iniciativas mais impactantes.

A pessoa certa para este cargo terá um mix único de habilidades analíticas afiadas, uma compreensão profunda de negócios, negociação avançada, e uma sólida compreensão do comportamento humano, sem deixar de ser um especialista nas nuances técnicas dos principais canais e ferramentas de mídia, incluindo Google, Facebook, Display, etc.

Se tiver experiência com TV e impresso, melhor ainda.

Responsabilidades Liderar a inovação em growth marketing através da geração, teste, validação e escalonamento de estratégias de crescimento de alto impacto.

Analisar dados de mercado, tendências de consumo e insights de negócios para fundamentar decisões estratégicas, buscando constantemente o equilíbrio ideal entre custo de aquisição de clientes (CAC) e lifetime value (LTV).

Fomentar uma colaboração eficaz entre as equipes Comercial, de Influenciadores e de Produtos, visando a otimização contínua do desempenho de vendas, através da redução de CAC e aumento da retenção de clientes.

Implementar e aperfeiçoar o uso de ferramentas de automação de marketing (ex:
Salesforce, HubSpot, RD Station) para desenvolver jornadas de comunicação automatizadas e altamente personalizadas com o público.

Orquestrar estratégias de mídia que maximizem os investimentos e amplifiquem os retornos, mantendo e expandindo relações estratégicas com os principais canais e plataformas de mídia.

Requisitos Experiência sólida e comprovada em gestão de investimentos em mídia, com mais de 5 anos de atuação, especialmente em contextos de grandes volumes.

Preferencialmente com formação em áreas de exatas (Engenharia, Física, etc.), destacando uma mente orientada para a análise e solução de problemas complexos.

Passagem por grandes players do mercado, evidenciando habilidade para gerir investimentos significativos e estabelecer parcerias estratégicas de alto nível.

Afinidade com análise de dados, incluindo a habilidade de medir e otimizar custo de aquisição de clientes (CAC) e entender profundamente o lifetime value (LTV) de clientes.

Capacidade de gerar Dashboard automatizados para um fácil acompanhamento e compartilhamento entre os membros do time. Domínio das principais ferramentas e canais de mídia digital, com uma forte base em automação de marketing.

Excelente habilidade de liderança, comunicação e colaboração, comprovando a capacidade de unir equipes diversas em torno de objetivos comuns e alcançar resultados extraordinários.

Se você está pronto(a) para fazer a diferença na vida de milhares de pessoas e se juntar a uma equipe que valoriza inovação, saúde e bem-estar, queremos conhecer você
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