Paid Media Specialist
Há 5 dias
About the company:
We are a leading digital marketing agency specializing in Amazon PPC management. Our goal is to help our clients maximize their visibility and sales on Amazon through effective and data-driven PPC campaigns. We are looking for a talented and experienced Amazon PPC Campaign Manager to join our dynamic team and contribute to our clients' success.
Job Responsibilities:
Campaign Management:
- Plan, create, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Monitor and optimize campaigns to ensure maximum ROI.
- Conduct keyword research and optimization.
Platform Expertise:
- Manage and optimize campaigns within Amazon Seller Central and Vendor Central.
- Utilize Excel for data analysis and reporting.
Performance Analysis:
- Analyze campaign performance and provide actionable insights.
- Prepare and present detailed reports on campaign performance, highlighting key metrics and areas for improvement.
Client Communication:
- Collaborate with clients to understand their business goals and develop strategies to achieve them.
- Provide regular updates and recommendations to clients.
Must-Have Requirements:
- Proven experience as an Amazon PPC Campaign Manager.
- Proficiency in Amazon Seller Central and Vendor Central.
- Strong knowledge of Amazon advertising platforms, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Advanced Excel skills for data analysis and reporting.
Good to Have:
- Experience with Google Looker Studio for advanced data visualization.
- Familiarity with Amazon 3rd party ad software such as Helium10.
- Knowledge of additional Amazon advertising formats, including Sponsored TV and DSP programs.
- Strong analytical skills and attention to detail.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
- Excellent communication and client management skills.
- Ability to work independently and as part of a team.
- Strong organizational and multitasking abilities.
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