营销分析专家

Há 3 dias

São Paulo, Estado de São Paulo, Brasil Meituan Tempo inteiro

岗位职责:

1、收集、处理并分析市场营销数据（包括广告效果、用户站内行为等），熟悉营销指标体系，建立可视化看板监控不同渠道营销策略效果。

2、协同营销团队设计活动方案，通过构建数据追踪链路、建立和维护衡量营销活动的指标体系及方法（如AB测试multi-touch attribution和media mix modeling等）评估效果，提出媒体策略优化建议以持续提升营销活动效率ROI。

3、深入理解业务需求，有效拆解问题，协助业务找出影响营销关键KPI（如转化率、邮件点击率、广告CPC等）的核心因素，并提出改善建议。


岗位要求:

1、本科及以上学历，市场营销、商业分析、统计学或相关领域；

2、5年以上的互联网公司营销数据分析经验，熟练使用SQL/Python/R从事数据处理及分析工作； 3、熟悉AB测试、multi-touch attribution和media mix modeling等营销数据分析方法；

4、出色的沟通技巧，能够清晰地向非技术团队成员解释复杂的数据分析，有跨文化沟通经验优先。


岗位亮点:

1、开阔文化视野，推动新市场和新业务从0到1的探索，发掘新的商业机遇。

2、参与一个国家从零开始的业务增长，接触各种商业机会和合作伙伴。

3、团队文化充满激情、开放、专业。

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