
User Operation Specialist
2 semanas atrás
Job Responsibilities
High-frequency Campaign Design:
Design weekly promotions, thematic campaigns, and time-sensitive promotions (lunch, dinner, afternoon tea, inclement weather) to boost GMV and order volume through coupons, discounts, etc.
User Engagement Optimization:
Develop tiered marketing strategies using order time and category preference data to increase repurchase rate.
Cross-platform Integration:
Coordinate multi-touchpoint resources (APP pop-ups, push notifications, mini-programs) for end-to-end campaigns.
Real-time Performance Tracking:
Build real-time dashboards to dynamically optimize subsidies and traffic allocation.
Qualifications
Industry Experience:
Robust experience in food delivery, O2O, or local services user operations, proficient in subsidy models and LTV calculation.
Hard Skills:
Expert in user segmentation (new, inactive, VIP users) and scenario-based reactivation.
Proficient in Python and SQL for AB testing and attribution analysis.
Business Acumen:
Deep understanding of the food delivery user journey: exposure → coupon claim → cart → checkout.
Collaboration:
Experience collaborating with merchant and delivery teams to build the "merchant + delivery + user" growth flywheel.
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