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Audience Development Specialist
3 meses atrás
Estamos procurando um Audience Development Specialist - especialista em desenvolvimento de público dedicado e qualificado para se juntar à nossa equipe dinâmica. O candidato ideal terá um conhecimento profundo do ecossistema de mídia digital e experiência na construção e nutrição de públicos em diversas plataformas de mídia, incluindo programática, social, pesquisa e muito mais. Esta função requer um profissional altamente comprometido, comunicativo e organizado, com excelentes habilidades de construção de relacionamentos. Como Audience Development Specialist, você será responsável por gerenciar o relacionamento com todos os clientes de nossa agência de publicidade, garantindo que suas necessidades sejam atendidas com os mais altos padrões de serviço e experiência.
O que você fará:
- Liderar o desenvolvimento de estratégia de público e dados em 3 clusters – dados de 1º, 2º e 3º partidos;
- Liderar o desenvolvimento de novas parcerias de dados (aproveitando o global e o JBP);
- Liderar integração de dados entre plataformas (ou seja: GMP, DSP, DMP, CDPs, CRM, ativação e gerenciamento de parceria de dados);
- Liderar processo e conformidade de integração de dados;
- Desenvolver e implementar estratégias para aumentar e envolver o público em múltiplas plataformas de mídia digital;
- Utilizar insights baseados em dados para otimizar os esforços de aquisição e retenção de público;
- Colaborar com equipes multifuncionais para criar planos abrangentes de desenvolvimento de público;
- Manter uma forte comunicação com os clientes, fornecendo atualizações regulares e respondendo a quaisquer preocupações ou dúvidas;
- Monitorar e analisar métricas de desempenho do público, ajustando estratégias conforme necessário para atingir os objetivos do cliente;
- Manter-se atualizado com as últimas tendências e melhores práticas em mídia digital e desenvolvimento de audiência;
- Suporte para análise e geração de relatórios de dados semanalmente/quinzenalmente/mensalmente e ad-hoc. Desenvolvimento de insights de desempenho;
- Desenvolver, executar e testar variáveis de campanha que criam insights específicos do cliente e alimentam futuras sucessões de testes;
- Apoiar a liderança da equipe e contribuir para iniciativas estratégicas de alto nível;
- Responsável por liderar reuniões de status com fornecedores, incluindo esforços proativos de otimização, e liderar todas as comunicações de solução de problemas (por exemplo, compensações, controle de qualidade/rastreamento, etc) sob treinamento do gerente;
- Desenvolver agenda de formação das equipes da MediaBrands em torno da estratégia de Dados;
- Manter e otimizar campanhas de clientes para melhorar continuamente o desempenho geral em relação a benchmarks pré-determinados.
O que você precisa ter:✔
- Superior completo em áreas correlatas;
- Conhecimento de Data & Audience;
- Conhecimento de Plataformas de Gerenciamento de Dados (DMPs) e CDPs (ex: Bluekai, Tailtarget, Lotame, Adobe Audience Manager);
- Conhecimento de ativação de público em plataformas digitais como programática, redes sociais pagas, busca, etc.
- Orientado a processos, desenvolvendo e implementando quando necessário;
- Excelentes habilidades de redação e comunicação;
- Excelentes habilidades de análise quantitativa e qualitativa;
- Capacidade de comunicar eficazmente processos e táticas a clientes, colegas e membros juniores da equipe de pesquisa;
- Capacidade de compreender os objetivos de alto nível do cliente e como eles se traduzem em estratégia de mídia quando aplicados por meio de tecnologias online.
Diferenciais:
- Inglês ou Espanhol nível avançado;
- Atuação anterior com marcas de grandes orçamentos;
- Formação técnica em plataformas como CRM, Looker, Powerbi.
Quais benefícios nós oferecemos: ♥
- Vale Refeição/Alimentação flexíveis
- Assistência Médica
- Assistência Odontológica
- Vale Cultura
- Seguro de Vida
- Gympass
- TotalPass
- SESC
- Subsídio para curso de idiomas (Inglês ou Espanhol)
- Modelo de trabalho híbrido
- Auxílio Home Office
- Day off de aniversário
- Vale transporte
- Parcerias com instituições de ensino
Vem ser #MediabrandsBrasil
