Customer Marketing Analyst
2 semanas atrás
Estamos em busca de um(a) talentoso(a) e motivado(a) Analista de Marketing para Clientes para se juntar à nossa equipe
O que você vai fazer:
Você terá a oportunidade de impactar diretamente a experiência dos nossos clientes, será responsável por analisar dados relevantes sobre o perfil do cliente e suas interações com os produtos, e terá a missão de propor estratégias e caminhos para aprimorar a experiência do cliente, além de liderar ações de marketing direcionadas ao público-alvo.
O que buscamos:
- Planejar e executar ações de comunicação para a base de clientes que já possuem o serviço contratado, através de publicidade online (Google Ads, e Meta Ads), Emails Marketing, WhatsApp e Portal do Cliente ADT.
- Criar campanhas de comunicação "ad hoc" (comunicações fixas) e comunicações sob demanda para temas variados (sazonais, como Natal, Carnaval, Dia das Maes) bem como atualizações de produto ou melhorias em processos e no relacionamento com clientes.
- Medir e analisar o desempenho das ações de marketing realizada com os clientes da base.
- Análise de dados de clientes (acesso ao site, solicitações realizadas no SAC, acesso ao portal do cliente) através de dados internos, Google Analytics e de outras ferramentas que permitam analisar o comportamento dos clientes ADT, com o objetivo de conhecimento da base e planejamento de ações futuras de comunicação e melhorias nas plataformas acessadas pelo cliente.
- Criar briefing e intermediar contato com agência, para administração das entregas, bem como intermediar as necessidades internas com as áreas de atendimento ao cliente, produtos, área técnica e finanças.
- Planejar régua de relacionamento com a base de clientes, através de ferramentas de automação de marketing, para escalar as comunicações automáticas com a base através de worflows de comunicação. (Ferramentas usadas SharpSpring/Elocqua).
- Planejar programa com foco em reter e fidelizar a base de clientes e aumentar a percepção de valor da marca, em conjunto com a equipe de relacionamento do cliente.
- Planejar e executar ações de upsell e crossell na base de clientes.
- Planejar ações em conjunto com área de atendimento ao cliente, para tornar a jornada de atendimento ao cliente ADT cada vez mais digital.
Por que se juntar a nós:
Oferecemos um ambiente colaborativo e inovador, onde suas ideias serão valorizadas e suas habilidades desenvolvidas. Você fará parte de uma equipe que busca constantemente melhorar a experiência do cliente, com espaço para crescer profissionalmente e impactar positivamente nosso negócio.
Se você é apaixonado por Marketing para Clientes, tem experiência em análise de dados e está pronto para um desafio emocionante em um ambiente dinâmico e acolhedor, envie seu currículo hoje mesmo
O que oferecemos:
- Ambiente de trabalho híbrido e flexível;
- Oportunidade de desenvolvimento profissional em uma empresa multinacional;
- Interação com equipes internacionais;
- Remuneração e benefícios compatíveis com o mercado.
Modelo de trabalho: Híbrido, 2 dias em casa e 3 no escritório (localizado na Lapa de Baixo, Zona Oeste de SP).
Horário de trabalho: 8 as 18h, seg a sex.
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