Marketing Traditional Media Coordinator
2 semanas atrás
About Us:OPPO was founded in 2004 and is one of the global leaders in smart device innovation.OPPO's footprint extends to more than 70 countries and regions, with over 300,000 sales outlets and 3,300 official service centers, where it employs more than 40,000 people dedicated to creating a better life for customers around the world through smarter products and services.We are looking for experienced talents to join us on this exciting journey Responsibilities: Lead the development and execution of integrated media strategies across all channels, with a strong focus on traditional media.Develop and execute impactful traditional media campaigns for brand awareness across TV, radio, outdoor, and other relevant channels.Manage media buys and execution on traditional media platforms, ensuring campaigns align with overall marketing objectives and budgets.Track, analyze, and report on the performance of traditional media campaigns, identifying key insights and optimizing media plans for maximum exposure and impact.Continuously monitor media trends and provide valuable insights and recommendations to the team.Build and maintain strong relationships with key media partners, agencies, and platforms to secure optimal resource allocation and negotiate favorable deals.Collaborate effectively with cross-functional teams (e.g., digital marketing, creative, brand) to ensure seamless integration and maximize campaign effectiveness.Requirements:Experience: At least 8 years of experience in integrated media, with a minimum of 5 years focused on traditional media such as television, radio, and outdoor advertising.Advanced English is mandatory.Education: Bachelor's degree or higher in Advertising, Communication, Marketing, or a related field.Skills & Expertise:Proven expertise in developing and executing successful brand awareness campaigns across TV, radio, outdoor, and other traditional channels.Strong understanding of integrated media strategies, with a deep understanding of traditional media execution.Proven ability to independently plan, execute, and optimize media campaigns on traditional media channels, including media buying, analysis, and evaluation.Excellent communication and interpersonal skills for building and maintaining strong relationships with media partners and agencies.Proven ability to maximize brand exposure and market impact within budget and objective constraints.Proficiency in media planning and buying software (e.g., Mediaocean, Comscore).Teamwork.Note: Please send the CV in English.
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