Senior Strategist

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

Using a data-driven approach you'll architect customer journeys, illuminating opportunities for engagement and delivering deep customer value when it matters most. Your insights help us understand what moments in the journey we must win, what information customers are looking for, what channels they use and who influences their decision.

YOUR RESPONSIBILITIES:

• Lead communication strategy development that leverages insights to generate and nurture leads and customers effectively across the customer lifecycle.
• Demonstrate passion for developing marketing campaigns that utilize CRM principles that maximize achieving client business goals.
• Develop deep insights into customer beliefs, attitudes, barriers and drivers across the entire journey, leveraging secondary and primary research and social listening.
• Design customer experience programs using a multitude of channels and platforms as appropriate including email, direct mail, mobile and social.
• Research and write creative briefs and brief internal teams.
• Develop content strategy for new campaigns that engages customers and helps them to change behavior.
• Work with creative teams to inspire great work through strategic direction, knowledge of channel and industry best practices informed by meaningful data insights.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Work collaboratively with Marketing Sciences team to establish KPIs, define the learning/testing plans, and provide analysis reports/key takeaways.
• Develop presentations and present recommendations to client.
• Maintain up-to-date of knowledge of evolving CRM best practices.

REQUIRED SKILLS:

• Bachelor's Degree in related field.
• 5+ years of experience in strategic planning at an agency.
• Strong knowledge of CRM and prior experience developing business rules.
• Data-driven, critical thinking marketer who has an ability to distinguish signals from noise, whether in campaign-building or in post-send analysis.
• Strong knowledge of CRM channel experience.
• Ability to collaborate with internal and client teams, thrive in a fast-paced environment, and manage multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of Powerpoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com . A reasonable estimate of the salary for this role, at the time of posting, is $77,000 - $89,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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