
Head Paid Media
4 semanas atrás
Head Estratégico de Media & Loyalty
Ubicación: CABA – Modalidad híbrida (3 días presenciales Microcentro)
Reporta a: Dirección General / Dirección de Desarrollo de Negocios
Propósito del rol:
Diseñar y liderar estrategias de Paid Media & Loyalty con una visión integral del cliente y
del negocio. Acompañar comercialmente y posicionar el área como motor de crecimiento.
Responsabilidades:
● Diseñar estrategias multicanal de Paid Media y soluciones de Loyalty.
● Liderar la evolución de los packs de servicio del área.
● Ser referente en loyalty avanzado (CRM, flows, activaciones).
● Participar en reuniones estratégicas y comerciales.
● Detectar oportunidades de negocio junto al equipo de Client Success.
● Coordinar implementación con el Head Operativo.
● Desarrollar vínculos con partners (Meta, Google, Salesforce, etc).
● Documentar propuestas y assets comerciales.
● Acompañar onboarding estratégico de nuevos clientes.
Perfil requerido:
● +5 años de experiencia en marketing digital, performance y loyalty.
● Visión estratégica y orientación comercial.
● Excelente manejo de CRM y herramientas de automatización.
● Alta capacidad comunicacional y consultiva.
● Creatividad y pensamiento data-driven.
● Deseable experiencia en ecommerce, tecnología o agencias.
Stack de herramientas:
Facebook Ads, Google Ads, DV360, GA4, Salesforce, Zapier, Mailchimp, Shopify, Active
Campaign, etc.
Beneficios:
● Hasta USD 1000/año en capacitaciones.
● Comunidad Teamworks.
● Día de cumpleaños libre.
● Descuentos en entrenamientos y running teams (Zona Norte GBA).
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