Demand Generation Manager

Há 7 dias

Brasília, Distrito Federal, Brasil Incrementum Tempo inteiro

About the role:

This is a hands-on role focused on execution, optimization, and cross-functional alignment. You'll work across paid media, web optimization, and analytics to drive measurable impact across the funnel. The ideal candidate thrives in a collaborative environment, enjoys rolling up their sleeves, and is motivated by performance, experimentation, and continuous improvement.

Key Responsibilities:1. Digital Strategy Execution

  • Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.

  • Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.

2. Website Performance & Experimentation

  • Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.

  • Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.

3. Campaign Analytics & Optimization

  • Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.

  • Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.

4. Collaboration and Influence

  • Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.

  • Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.

  • Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations.

Required Skills & Qualifications:

  • 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.

  • Extensive hands-on experience managing paid media channels and optimizing digital performance.

  • Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.

  • Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).

  • Excellent project management skills; capable of managing internal projects and multiple external vendors.

  • Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.

  • Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.

  • Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.

  • The ability to self-direct and self-start and work independently as well as within and across teams.

  • Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).

Nice-to-Haves:

  • Experience managing a marketing website.

  • Prior experience in a growth-stage or scale-up SaaS business.

  • Familiarity with content personalization, dynamic content, or account-based web experiences.

  • Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).

  • Experience selling software to finance, product, or engineering roles.

Benefits & Perks

  • Health, dental, and vision insurance plans.

  • Medical and dependent care flexible spending accounts.

  • Paid monthly mental healthcare access with Headspace.

  • Open PTO – because making time for life is important

  • 13 paid standard holidays each year, including a company-wide Winter Break.

  • 401(k) savings plan with company match

  • MacBook laptop.

  • Paid parental leave.

  • A collaborative, entrepreneurial learning environment with a proven playbook.


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