PR Director Remote

PR Director Remote (for the US Market, LATAM-Based)

Join to apply for the PR Director Remote (for the US Market, LATAM-Based) role at GOAT Digital

PR Director Remote (for the US Market, LATAM-Based)

Join to apply for the PR Director Remote (for the US Market, LATAM-Based) role at GOAT Digital

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GOAT is seeking a PR Director to lead client-facing PR initiatives for US markets while based in LATAM. This role is for a senior PR professional ready to build the next great PR agency in the beauty space with vision and autonomy.

Primary focus will be executing client PR, with our own PR as a secondary focus, handled in conjunction with Marketing. You will interface directly with clients while building and executing PR strategies that drive measurable results.

Our Values

• Willing to Learn — This industry moves fast and we like curious people. It's ok to say "I don't know" and that is the start to any improvement.
• Structured — We believe in the power of process and repeatable, organized work. We write clear, ongoing documentation and have clear project management.
• Does the Work — We recognize that agency life is hard, and we are full of people who do what they say they will do. We look for people that are action, not talk.
• Open, Honest and Clear — We value transparency, both for clients and internally. We say the hard truths and focus on reality.
• Pragmatic — We do what works. We focus on the largest impact with the available resources.
  
  

The Role

THIS POSITION IS ONLY OPEN TO LATAM CANDIDATES

Responsibilities

• Lead PR strategy and execution for MSLK clients, focusing on beauty, wellness, and sustainability brands in the US market.
• Identify story opportunities and secure placements across digital, print, podcast, and emerging channels.
• Build and manage your own PR systems and processes, working independently while collaborating across teams.
• Support MSLK's own PR initiatives in coordination with Marketing.
• Interface directly with clients, providing guidance, strategy, and reporting, while aligning PR work with their business goals.
• Track, report, and analyze PR metrics tied to measurable client outcomes.
• Stay ahead of the evolving media landscape, including the shift to e-commerce editors, affiliate media, and metrics-based PR measurement.
  
  

Location

Remote, LATAM-based, working in US business hours as needed.

Compensation

Competitive salary with growth opportunities tied to client and department performance.

Next Steps

If you are ready to build the next great PR agency in the beauty space, send your resume, a brief outline of your vision for modern PR, and three examples of impactful placements or campaigns you have led to our team for consideration.

Ideal Profile

Requirements

• 5+ years in PR with a strong track record in the US market.
• Based in Mexico with excellent English communication skills.
• Experience with beauty, wellness, sustainability, or design-centric brands.
• Strong autonomy and ownership mindset.
• Comfortable pitching, building media relationships, and speaking directly with clients.
• Deep understanding of metrics-driven PR and its integration with brand and digital strategies.
• Knowledge of the shifting editor landscape and modern PR models.
  
  

Ideal Candidate

• Has led PR initiatives for US brands and is seeking to build something significant.
• Has a clear, modern vision for PR and is ready to implement it with the right team.
• Thinks strategically and executes decisively.
• Understands how PR serves business outcomes, not just coverage.
• Values design, strategy, and measurable impact.
  
  

What's on Offer?

• Paid Time Off & Local Holidays – Instead of US holidays, we accommodate your local public holidays
• Flexible Hours - We value performance and impact, not set office hours
• Competitive Pay 2x/month in USD (or other currency, crypto) – This can include local taxes, etc.
• 100% Remote - Work from a location that is comfortable for you

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Public Relations, and Writing/Editing
• IndustriesAdvertising Services, Technology, Information and Internet, and Technology, Information and Internet

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