Head of Media, LATAM

3 semanas atrás

São Paulo, Brasil Uber Tempo inteiro
lt;p>About the Role

As the Head of Latam Media, you will oversee Uber’s media strategy for Latin America, including planning, activation, and measurement for highest priority brand initiatives.

Working closely with internal marketing teams, external media and creative agency partners, you will be responsible for driving a holistic marketing strategy. You and your team will act as the in-house media subject matter experts and develop innovative media plans to drive both brand and business results.

You will lead strategic planning and media buying across major media partners and tech platforms, identifying the right channel mix and partnering with campaign leads to deliver best-in-class campaigns.

In this role you will also own our media agency relationship, ensuring that strategies deliver against business objectives and are constantly optimized.

What the Candidate Will Need / Bonus Points

---- What the Candidate Will Do ----

  • Lead and develop a team focused on driving effective brand media campaigns
  • Manage a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and UberEats
  • Develop deep publisher and ad technology partnerships to ensure Uber has access to best-in-class media capabilities and stays ahead of industry trends
  • Partner with regional marketing to manage a multi-million-dollar media budget across Uber and UberEats
  • Drive media optimization to maximize the impact of in-flight campaigns
  • Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
  • Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel
  • Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Media

---- Basic Qualifications ----

  • 10+ years of media strategy and planning experience across offline, digital and programmatic media
  • Deep understanding of the LATAM media landscape, competitive insights and audience trends
  • Fluency in English and Portuguese (Spanish is a bonus)
  • Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
  • Deep understanding of audience segmentation and data strategy
  • Experience building and maintaining high-performing teams

---- What the Candidate Will Do ----

  • A highly strategic media thinker, with proven brand campaign leadership experience
  • Effectively collaborate with leaders and team members at all levels in a global, matrixed organization.
  • Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences
  • Never hesitates to dive right in and address something hands-on with a solutions-oriented approach
  • A track record of designing creative and innovative media campaigns that deliver business impact
  • Biased toward action, always pushing towards clarity and delivery

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .

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