Marketing Manager, Latin America
Há 6 dias
**About Teleflex Incorporated**
**Latin America -** The Latin America Region of Teleflex is headquartered in Morrisville, North Carolina, and supports our customers, distributors, sales managers and specialists in Mexico, Brazil, Colombia, Chile, Argentina and Puerto Rico. The Latin America Region sells a broad spectrum of medical devices and related products in the fields of vascular and interventional access, surgical, anesthesia, cardiac care, urology, emergency medicine and respiratory care. As Teleflex grows and expands its portfolio, we will continue to grow our presence in Latin America. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.
**Position Summary**:
The Marketing Manager role creates, executes, and manages full-stream marketing efforts for the Latin America business. The incumbent will lead marketing efforts for the Teleflex vascular portfolio including our Arrow® central venous catheters (CVC), sheath introducers, arterial lines, and peripherally inserted central catheters (PICC). This person will actively partner with the global business unit and the Latin America sales organization to ensure the execution and implementation of the marketing strategies.
**Principal Responsibilities**:
- Provide day to day management of assigned vascular product line(s), programs and sales support in the field.
- Create and manage programs to increase penetration and drive sales of existing products - sales and product promotions, customer targeting.
- Research the market trends, market size and competitive landscape for assigned product franchises
- Drive portfolio management; develop product pipeline and roadmap for assigned product franchises aligned with business unit strategic initiatives.
- Develop content for core products and new product introductions including market development, training, education and sales / marketing collateral (publications, brochures, electronic media and marketing communication / education content).
- Develop and / or consult on operational initiatives to improve cost, quality, product efficiencies, and profitability.
- Develop, maintain and leverage key opinion leader (KOL) relationships for regional voice of customer (VOC) feedback and new idea generation process.
- Create designated product line positioning and pricing strategy.
- Support the Sales team with sales materials, customer communications and presentations, information for Request for Proposals (RFPs).
- Assist with creation and maintainenace of operating plan and budget for assigned product line(s).
- Collaborate with Demand Planning, Manufacturing, and Distribution to maintain high service levels.
- Provide support, as needed, to the Regulatory Affairs team on local product registrations.
- Attend tradeshow meetings and education workshops. Participate in sales training efforts for assigned product line(s) at annual sales meetings and regional breakouts.
- Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards.
**Education / Experience Requirements**:
- Bachelor’s degree required with areas of preference including marketing, biomedical engineering, business administration or other similar degree area. Extensive related experience (eg Clinical) may be considered in lieu of a degree.
- 5+ years marketing experience in overall product portfolio management with limited supervision and product launch experience.
- Prior marketing and/or market development experience is required.
- Prior marketing and/or market development experience with medical device and/or pharmaceutical companies is preferred, but not required.
- Must be fluent in English plus Portuguese and/or Spanish
**Specialized Skills / Other Requirements**:
- Comfort level in clinical environment (ICU, critical care, operating room, etc.). Demonstrated aptitude or prior experience with clinical terminology and general clinical practices in vascular access is preferred.
- Strong formal and informal communication skills. Ability to succinctly present information and influence in both one-one-one interactions and formal presentations to senior leadership.
- Basic understanding of factors that impact product center’s profitable performance and competitive advantage (ie Revenue, Margin, ASP, Market Share Data, Pro-forma metrics, Market Definition)
- Ability to drive focus, prioritization, and effective time/project management.
- Proven ability to work with colleagues to drive consensus on product portfolio decisions.
- Ability to work in a lean environment without large infrastructure
- Unquestionable ethics and integrity.
- Core competencies must include:
- Passion for the industry
- Drive with focus on results
- Action orientation
- Problem solving
- Flexibility
- Time management- Ability and willingess to travel up to 30%
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