Marketing Analyst

2 semanas atrás

São Paulo, Brasil Boston Consulting Group Tempo inteiro

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Marketing Intermediate Analyst you will be responsible for supporting Brazil (São Paulo and Rio) local-office marketing operations including events and social media management. This position involves managing impactful events and overseeing social media channels (LinkedIn, Facebook and X). This individual will work on multiple projects with tight timelines and must be proactive, extremely organized and very detail oriented.

**CORE RESPONSIBILITIES**

**Events**
- Take ownership of end-to-end event organization, including planning, development, communication, and execution
- Partner with key stakeholders to define target audiences, content, format, venue and post event activations
- Optimize events by gathering and incorporating stakeholder feedback through structured debriefing sessions.
- Manage relationships with external marketing vendors stablishing high quality services delivery standards
- Manage event-related processes and tools; ensure proficiency in relevant marketing software (e.g., event management tools).
- Participate in recurring Global Marketing calls representing Brazil office in best practice sharing
- Establish and monitor key performance indicators (KPIs) to measure event success and impact
- Ensures all legal, compliance, finance, and other required processes efficiently

**Social Media**
- Plan, develop, and execute a cohesive social media strategy aligned with the global and local marketing team’s objectives
- Develop publications calendar keeping in mind the key messages BCG wants to communicate
- Leverage creativity to propose innovative formats that drive engagement with target audiences
- Support employee advocacy initiatives (e.g.: Haiilo usage)
- Be responsible for paid campaigns demanded from internal clients (e.g.: recruiting)
- Connect and collaborate with other business areas that might benefit from social media activities (CRM, press, events, etc)
- Establish and monitor key performance indicators (KPIs) to evaluate social media effectiveness

What You'll Bring

**REQUIREMENTS**:

- Proven experience in events and social media or related fields
- Strong understanding of the principles of branding and marketing
- Exceptional written and verbal communication skills
- Data-driven mindset with the ability to use analytics to measure the impact of the efforts
- Creative and innovative thinker with a focus on delivering engaging content and exceptional event experiences for attendees
- Strong project management skills and the ability to manage multiple initiatives simultaneously
- Excellent interpersonal and teamwork skills to collaborate effectively with diverse teams.
- Advanced software/technical skills: MS Office, Relational Database and ability to learn software tools
- Experience and comfort working in a fast-paced environment and meeting deadlines

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.

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