Assistant Manager, Marketing

2 semanas atrás

Sao Paulo, Brasil Western Union Tempo inteiro

**Assistant Manager, Marketing - Paid Media & Acquisition - Sao Paulo, Brazil.**

**Western Union powers your pursuit.**

In this pivotal role, you will be responsible for all aspects of cross-channel digital media, ensuring successful achievement of all KPIs for the local market (Brazil). This includes new customer acquisition, conversion, and retention for all digital channels (web and mobile apps) and future services. You will be part of a team that supports product and marketing groups and is counted on to drive digital marketing efforts that result in Western Union's continued growth in the space.

**Role Responsibilities**:

- Be the key contact for all paid media tactics across offline and online channels that include search, display, and paid social efforts.
- Responsible for supporting and managing initial planning, implementation, execution, monitoring, optimization, and analysis.
- Drive key business requirements for the digital business segments across channels; requires ability to analyze data, read reporting, recommend changes and optimizations as required based on ongoing monitoring of performance.
- Identify and investigate new opportunities and areas for channel growth/expansion to improve current marketing efforts, ensuring strategies fit within the overall marketing plans.
- Responsible for our digital marketing agencies to design plans, outline objectives, implement testing, report, and hit key KPIs for each of the business deliverables, as outlined in the plans.
- Maintain positive working relationship with agencies/vendors while clearly communicating the value of overall media, both internally, and externally.
- Must be able to work well across multiple departments within the organization including brand, creative, product, legal, and global marketing to identify key requirements and leverage assets that will assist in driving growth.
- Develop creative briefs and write ad copy, managing creative process from brief to completion, including legal review and internal approvals and sign offs.
- Manage Brazil Digital media budgeting and budget forecasting on a daily, weekly, monthly, and quarterly basis being able to communicate them to the global team. Manages PO/invoicing process and aligns to business goals.
- Partner with Global Communication team in PR activities with a local agency support.
- Manage our local Social Page + Blog Page strategy and all related themes, in partnership with a local agency and internal teams.

**Role Requirements**
- Bachelor’s degree in marketing, Business Administration or equivalent experience preferred.
- 3-5 years of digital marketing experience specific to paid search, paid social, display/video, or other digital channels including programmatic and digital out-of-home.
- Digital advertising industry experience with an advertiser, agency, or publisher, or performing these tasks at financial companies/fintech’s.
- Experience with advertising tools including SA360, Google AdWords, Partnerize, mParticle, or Kochava.
- Ability to operate independently in a fast-paced environment, run multiple campaigns through different phases of execution and manage multiple tasks with teams around the world.
- A strong digital performance knowledge.
- Native Portuguese and professional proficiency English required. Spanish is a plus

**We make financial services accessible to humans everywhere. Join us for what’s next.**

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

Your Brazil-specific benefits include:

- Medical (CarePlus) and dental (Privian) assistance: plans with no fixed contribution, with co-participation in consultations and exams
- Life insurance
- Food voucher
- Meal voucher

LI-GV1

Estimated Job Posting End Date:
02-20-2024

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