Sta CRM Senior Manager

2 meses atrás

São Paulo SP, Brasil Coca-Cola Tempo inteiro

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

**Position Overview**:
Focus, Scope, & Impact:

- Leverage** the digital landscape and data to design consumer and shopper relationship strategies that**:
1. Maximize consumer engagement & retention

2. Segment consumer/shopper audiences to better serve brand audience (e.g. personalized, contextual marketing)
- ** Develop CRM solutions** in partnership with **PS and the culture** of **consumer/shopper relationship **in the OU (on-going relationships versus campaign flights only)
- ** The CRM/Data lead **plays a key role in **disrupt the way we do marketing **and educate/spread** that throughout the organization**
- ** Responsible for initiatives that will map and increase **the consumer Life-time** value (LTV) of TCCC trademarks, and therefore implement new ways of measuring success (i.e.: ARPU (average revenue per user)**

**Function Related Activities/Key Responsibilities**:
Work Focus:

- Great understanding and passion for the** **data**, CRM** **and** **e-commerce**
- Ability to work in **Agile** cross-functional teams

**Related Work Experience**:

- Digital - savvy: 10-12 years of **data-driven** **marketing** **experience**,** **ideally working** **with CRMs**
- Experience working in **cross**-functional and cross-geographical teams is preferred**

**Functional Skills**:
Key Knowledge Requirements:
**Mastery Of (**_Required_**)**:

- Digital, Data-Driven Marketing
- CRM

**Broad Expertise In (**_Good to Have_**)**:

- Digital Platforms
- Relationship with Key Latam Digital Players
- Agile Ways of Working

**Communication** **Focus**:

- Role will require communication with OU IMX lead, OU marketing team, and IMX digital leaders in other OUs;
- Role will also interact frequently with external parties, particularly with the main digital players
- Key role in bringing freshness to the system on disruptive ways to approach marketing

**Primary Location**:

- Primary location will be Brazil; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.

**Skills**:
Videography; Waterfall Project Management; Social Media; Paid Search Marketing; Marketing Campaigns; Programmatic (Inactive); Creativity (Inactive); Marketing Strategies; Digital Media; Microsoft Office; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Digital Signage; Search Engine Marketing (SEM); Teamwork; Negotiation; Connections Planning; Agency Management

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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