Brand Manager

3 semanas atrás


Sao Paulo, Brasil ABBVIE Tempo inteiro

Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- As Brand Team Leader (if applicable)
- Lead the Brand Team around a brand vision and objectives that are shared by all members. Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
- Continuously encourage Brand Team members’ collaboration and foster team spirit. - Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
- Bachelor’s degree or equivalent
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- English language proficiency verbally and in writing (for all non-English speaking countries)
- Preferred: - Marketing track record of success within FMCG, Media and/or Digital/IT industry
- Sales track record of success within biotech/pharmaceutical or any other industry


  • Brand Manager

    4 semanas atrás


    Sao Paulo, Brasil JTI - Japan Tobacco International Tempo inteiro

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the...

  • Brand Manager

    Há 2 dias


    Sao Paulo, Brasil JTI - Japan Tobacco International Tempo inteiro

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the...


  • Sao Paulo, Brasil Unilever Tempo inteiro

    **Unilever** is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. We are looking for talents that would like to join this exciting journey with us. Our **Beauty & Wellbeing** team is embarking on an exciting journey as it **TRESemmé Senior Brand Manager.** **What can you**...

  • Brand Manager Oncology

    1 semana atrás


    Sao Paulo, Brasil AbbVie Tempo inteiro

    **Company Description** Your role: Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and...


  • Sao Paulo, Brasil Lilly Tempo inteiro

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our...

  • Amazon Brand Manager

    3 semanas atrás


    Sao Paulo, Brasil Darkroom Tempo inteiro

    We're building the future of advertising and are looking for the minds to help us do it. Darkroom is a progressive growth marketing and digital strategy firm focused on growth stage B2C companies. We help high-growth commerce companies with Digital Strategy, Customer Acquisition, Customer Retention, Creative Direction, and Attribution & Analytics by...


  • Sao Paulo, Brasil Kenvue Tempo inteiro

    **Sr Brand Manager Women’s Health**-2307003210W Description **Kenvue está atualmente recrutando para Sr Brand Manager Women’s Health para estar baseado em São Paulo.** **Quem Somos?** Na Kenvue, parte da Johnson & Johnson Family of Companies (Kenvue), acreditamos que há um poder extraordinário no cuidado diário. Construídas com base em mais de...

  • Brand Manager Fanta

    2 meses atrás


    Sao Paulo, Brasil The Coca-Cola Company Tempo inteiro

    As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. **What You**’ll** **Do for Us** - Ensure alignment of local...

  • Brand Manager Fanta

    1 dia atrás


    Sao Paulo, Brasil The Coca-Cola Company Tempo inteiro

    As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. **What You**’ll** **Do for Us** - Ensure alignment of local...


  • Sao Paulo, Brasil AMARO Tempo inteiro

    We are looking for a Brands Commercial Manager who has a goal-driven mindset! - If you have experience in B2B and highly commercial relationship skills, this is the opportunity to join our team. **What you'll do**: - Develop strategy for brands account management - Team leadership - Assist and orient analyst and intern on their daily routines and...


  • Sao Paulo, Brasil AMARO Tempo inteiro

    We are looking for a Brands Commercial Manager who has a goal-driven mindset! - If you have experience in B2B and highly commercial relationship skills, this is the opportunity to join our team. **What you'll do**: - Develop strategy for brands account management - Team leadership - Assist and orient analyst and intern on their daily routines and...

  • Hcp Brand Strategy

    2 meses atrás


    Sao Paulo, Brasil Kenvue Tempo inteiro

    **HCP Brand Strategy & Content Manager**-2307001017W **Description** **Johnson & Johnson New Planned Consumer Health Company,** based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S® Baby, BAND-AID®,...


  • Sao Paulo, Brasil AMARO Tempo inteiro

    We are looking for Brand Success Manager who has a business growth mindset for the category of **Beauty**! - If you have experience in B2B market and highly analytical skills, this is the opportunity to join our team. **What you'll do**: - Build a trustable and strong relationship with partner brands - Ensure all brands are aligned with AMARO’s internal...


  • Sao Paulo, Brasil AMARO Tempo inteiro

    We are looking for Brand Success Manager who has a business growth mindset for the category of **Beauty**! - If you have experience in B2B market and highly analytical skills, this is the opportunity to join our team. **What you'll do**: - Build a trustable and strong relationship with partner brands - Ensure all brands are aligned with AMARO’s internal...

  • Brand Manager Oncology

    3 semanas atrás


    São Paulo, Brasil AbbVie Tempo inteiro

    Job DescriptionYour role:Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.You will be...

  • Brand Manager Oncology

    2 semanas atrás


    São Paulo, Brasil AbbVie Tempo inteiro

    Job DescriptionYour role:Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.You will be...


  • Sao Paulo, Brasil Warner Bros. Discovery Tempo inteiro

    **_Every great story has a new beginning, and yours starts here._** **_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of...

  • Sales Manager Brands

    2 semanas atrás


    Sao Paulo, Brasil Verve Group Tempo inteiro

    **Who we are** Our team follows a hybrid schedule working in-office two to three days a week and remotely for the rest. **What You Will Do** - Acquire and negotiate deals with new advertisers by building commercial relationships with brand agencies and direct clients - Grow our advertiser portfolio in Latin America both strategically and operationally with...


  • Sao Paulo, Brasil TikTok Tempo inteiro

    Responsibilities ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams...

  • Lux Global Brand Manager

    3 semanas atrás


    Sao Paulo, Brasil Unilever Tempo inteiro

    LUX GLOBAL BRAND MANAGER - LATAM (WL2A) Business Context and Main Purpose of the Job Come and work in one of Unilever’s 1B Euro Brand, the fastest growing brand in Unilever Skin Cleansing! Born in 1925 as Lever Brothers’ first beauty soap - “Made like the costliest French Soap, sold for only 10 cents” -, today LUX is the second most penetrated...