Brand Manager Fanta

2 semanas atrás

Sao Paulo, Brasil The Coca-Cola Company Tempo inteiro

As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.

**What You**’ll** **Do for Us**
- Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L.
- Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.
- Partner with other brand managers and Operating Unit category teams to find communalities with other local brands to define and develop common plans and executions.
- Manage local brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
- Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
- Illuminate the local brands potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.
- Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner.
- Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
- Execute strong financial and operational system/partner routines.

**Qualification**s** **& Requirements**
- Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business
- 5+ years of relevant work experience in brand management
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
- Knowledge of the creative brief development process.
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
- Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
- Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
- Experience in working in a cross functional and international environment is ideal.
- In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
- Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.

**What We Can Do** **For** **You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
- ** Expansive & Diverse Customers**: We focus on diversified and large range of customers each day.
- ** Critical experiences**: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
- ** Growth Culture**: Be a protagonist of bringing to life Coca-Cola's new vision and organization.

**Skills**

Leadership; Media Planning; Creative Development; Marketing; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Analytical Techniques; Social Media Strategies; Creative Brief Development; Problem Solving; Brand Architecture; Channel Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  • Hcp Brand Strategy

    Há 4 dias

    Sao Paulo, Brasil Kenvue Tempo inteiro

    **HCP Brand Strategy & Content Manager**-2307001017W **Description** **Johnson & Johnson New Planned Consumer Health Company,** based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S® Baby, BAND-AID®,...

  • Brand Marketing Specialist

    Há 7 dias

    Sao Paulo, Brasil Warner Bros. Discovery Tempo inteiro

    **_Every great story has a new beginning, and yours starts here._** **_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of...

  • Global Brand Partnerships, Specialist

    Há 9 horas

    Sao Paulo, Brasil Ubisoft Tempo inteiro

    **Company Description** Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. Ubisoft teams are driven by their desire to enrich players' lives through...

  • Brand Communication Specialist

    Há 4 dias

    Sao Paulo, Brasil ByteDance Tempo inteiro

    About Us Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why...

  • Brand Protection Manager

    Encontrado em: beBee S BR - 4 semanas atrás

    São Paulo (SP), Brasil bancoemprego.com.br Tempo inteiro

    Lar Empregos para Brand Protection Manager em São ... Desculpe Desculpe, de momento não há resultados para a sua pesquisa.Por favor, tente outro termo de pesquisa. Empregos mais procurados Estágio Ensino Médio Estágio Ensino Médio Confidencial 01/03/2024 A Cia Natural foi fundada em 2003 na cidade de Arvorezinha, mudando-se em 2006 para Santa Maria,...

  • Regional Communications Manager

    Há 9 horas

    Sao Paulo, Brasil AstraZeneca Tempo inteiro

    Contributes to multiple Regional Corporate Affairs and communications projects to help AstraZeneca communicate important corporate messages to internal and external stakeholders - Contributes to engagements with key internal or external groups, such as sales teams, external charities, government lobbyists and regulators - Carries out research, either...

  • Brand & Comms Manager

    Encontrado em: Whatjobs BR C2 - Há 2 dias

    São Paulo, Brasil Bioelements Group Tempo inteiro

    Há 7 anos estamos revolucionando a indústria de embalagens desenvolvendo o bioplástico do futuro. Quer fazer parte dessa mudança?Somos a Bioelements, uma empresa líder em biotecnologia no desenvolvimento e produção de embalagens de bioplástico. Trabalhamos com mais de 200 clientes na Argentina, Brasil, Chile, Colômbia, México, Peru e Estados...

  • E-commerce Manager

    Há 7 dias

    Sao Paulo, Brasil Assa Abloy Tempo inteiro

    E-commerce Manager- "The ASSA ABLOY Group respects and encourages diversity. All our vacancies are open to people with disabilities"_ **Your Opportunity**: An exciting opportunity exists for an Digital Sales **E-Commerce Manager** to join the Brazilian ASSA ABLOY team! We are looking for a professional with a dynamic profile to manage the team and the...

  • Sr Brand Manager Tylenol Megabrand ® São Paulo

    Há 2 dias

    Sao Paulo, Brasil Kenvue Tempo inteiro

    **Sr Brand Manager Tylenol Megabrand ® | São Paulo**-2307004440W Description A Johnson & Johnson New Planned Consumer Health Company, com sede em Skillman, N.J., é uma das maiores empresas de produtos de saúde e cuidados pessoais do mundo. Nossas empresas de consumo produzem muitas das marcas mais confiáveis do mundo, entre elas JOHNSON'S® Baby,...

  • Key Account Manager Travel Retail

    Há 9 horas

    Sao Paulo, Brasil Nestle Tempo inteiro

    **Position summary**: Location: São Paulo - Brazil Area: Sales Report: Key Account Manager Do we have any internal employee mapped? No **Position purpose** Support the Key Account Manager AMS with development and implementation of the commercial plans in the region and for the customers in scope in line with the business strategies and KPIs, ensuring a...

  • Brand & Comms Manager

    Encontrado em: Whatjobs BR C2 - Há 2 dias

    são paulo, Brasil Bioelements Group Tempo inteiro

    Há 7 anos estamos revolucionando a indústria de embalagens desenvolvendo o bioplástico do futuro. Quer fazer parte dessa mudança? Somos a Bioelements, uma empresa líder em biotecnologia no desenvolvimento e produção de embalagens de bioplástico. Trabalhamos com mais de 200 clientes na Argentina, Brasil, Chile, Colômbia, México, Peru e Estados...

  • Brand & Comms Manager

    Encontrado em: Talent BR 2A C2 - Há 2 dias

    São Paulo, Brasil Bioelements Group Tempo inteiro

    Há 7 anos estamos revolucionando a indústria de embalagens desenvolvendo o bioplástico do futuro. Quer fazer parte dessa mudança? Somos a Bioelements, uma empresa líder em biotecnologia no desenvolvimento e produção de embalagens de bioplástico. Trabalhamos com mais de 200 clientes na Argentina, Brasil, Chile, Colômbia, México, Peru e Estados...

  • Brand & Comms Manager

    Encontrado em: Appcast Linkedin GBL C2 - Há 2 dias

    São Paulo, Brasil Bioelements Group Tempo inteiro

    Há 7 anos estamos revolucionando a indústria de embalagens desenvolvendo o bioplástico do futuro. Quer fazer parte dessa mudança? Somos a Bioelements, uma empresa líder em biotecnologia no desenvolvimento e produção de embalagens de bioplástico. Trabalhamos com mais de 200 clientes na Argentina, Brasil, Chile, Colômbia, México, Peru e Estados...

  • TikTok Marketing Manager

    Encontrado em: Whatjobs BR C2 - Há 6 dias

    São Paulo, Brasil TikTok Tempo inteiro

    About the team :TikTok's Marketing team in Latin America helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. Our job is to build a loved brand...

  • TikTok Marketing Manager

    Encontrado em: Talent BR C2 - 1 semana atrás

    São Paulo, Brasil TikTok Tempo inteiro

    About the team :TikTok's Marketing team in Latin America helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. Our job is to build a loved brand...

  • Global Brand Partnerships, Specialist

    Encontrado em: Talent BR C2 - Há 19 horas

    São Paulo, Brasil Ubisoft Tempo inteiro

    Job Description At its international headquarter, Ubisoft is looking for a motivated and ambitious Brand Partnerships Specialist. You will join an international team of sales experts. Your main objective will be to generate additional revenues for Ubisoft through various activities and type of partnerships. You will work hand-to-hand with the Brand...

  • Brand & Comms Manager

    Há 2 dias

    São Paulo, SP, Brasil Bioelements Group Tempo inteiro

    Há 7 anos estamos revolucionando a indústria de embalagens desenvolvendo o bioplástico do futuro. Quer fazer parte dessa mudança? Somos a Bioelements, uma empresa líder em biotecnologia no desenvolvimento e produção de embalagens de bioplástico. Trabalhamos com mais de 200 clientes na Argentina, Brasil, Chile, Colômbia, México, Peru e Estados...

  • Brand & Comms Manager

    Encontrado em: Jooble BR C2 - 1 dia atrás

    São Paulo, SP, Brasil Bioelements Group Tempo inteiro

    Há 7 anos estamos revolucionando a indústria de embalagens desenvolvendo o bioplástico do futuro. Quer fazer parte dessa mudança? Somos a Bioelements, uma empresa líder em biotecnologia no desenvolvimento e produção de embalagens de bioplástico. Trabalhamos com mais de 200 clientes na Argentina, Brasil, Chile, Colômbia, México, Peru e Estados...

  • Global Brand Partnerships, Specialist

    Encontrado em: Talent BR C2 - Há 18 horas

    São Paulo, Brasil Ubisoft Tempo inteiro

    Job DescriptionAt its international headquarter, Ubisoft is looking for a motivated and ambitious Brand Partnerships Specialist.You will join an international team of sales experts.Your main objective will be to generate additional revenues for Ubisoft through various activities and type of partnerships.You will work hand-to-hand with the Brand partnerships...

  • Regional Sales Manager

    Há 3 dias

    São Paulo, Brasil Scale Global Ventures Tempo inteiro

    About the Role: As a Regional Sales Manager, you will be responsible for the top-line delivery of the Scale Global brand portfolio businesses,