Client Story Strategist

2 semanas atrás

Sao Paulo, Brasil IBM Tempo inteiro

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

At IBM, we create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.

IBM is looking for a Client Story Strategist to help build connections across the business, hunt for, elevate and position great stories from which we engage, inspire and progress clients, partners, and prospects to work with IBM.

In this role, you will:

- Collaborate with the cross-functional team to drive pipeline development among our highest priority use cases and client categories.
- Liaise with Executive level client and Sales leaders to nurture the relationship among IBM and external teams.
- Influence global campaign, content, and demand strategy to ensure client storytelling comes to life in various formats from brand-to-demand dependent upon desired outcomes for IBM and most importantly for our clients.
- Work across different marketing disciplines in IBM from Product Marketing and Communications to Brand + Content Strategy, Field Marketing, Events, Social, and Ecosystem to influence and execute content plans.
- Serve as the single Marketing point of contact to our clients and guide them through the client story development process.
- Write and submit briefs and draft stories as well as participate in, and drive, many aspects of the story creation process.
- Manage expectations internally and with our clients around the process, timing and utility of stories we’ll create together.
- Lead governance around client story assets within content management tools, extending stories that are still relevant, as well as sunsetting any stories that are not.

The Client Experience organization creates and orchestrates a system of best-in-class experiences at every client touchpoint to generate pipeline, attract new clients, and increase loyalty and retention.

The Client Stories team uncovers, creates, and amplifies compelling client stories, with a focus on celebrating client outcomes in mutually beneficial environments. Through strategic, cross-functional collaboration, we ignite connection between the Client, Sales and Account teams and Marketing Communications to successfully create and showcase these meaningful experiences.

Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS

MCCJBID

SPOMCC_23

LI-Hybrid

IBMReferred_LATAM

Required Technical and Professional Expertise
- Fluent level of english
- Solid Experience experience in a client services role with progressive levels of seniority and responsibility.
- Strategic planning and presentation; excellent written and verbal communications.
- Excellent communication, interpersonal, diplomatic and relationship building skills among both practitioners and Executives.
- Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
- Strong project, matrix, and program management skills.
- Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
- This is a Hybrid Role, attendance to the office will be required only 3 times peer week

MCCJBID

LI-Hybrid

Preferred Technical and Professional Expertise
- Expertise in corporate client reference programs and content management workflows.
- Responsible team player demonstrating ownership and accountability.
- Seasoned sales professional with ability to build a rapport with sales leaders and clients. Be able to conduct a very high volume of effective meetings with meticulous tracking and follow through.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted

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