Demand Strategy Leader for Americas
3 meses atrás
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Leadership of an extensive team of demand strategists to serve all markets and audiences for IBM Americas (United States, Canada and LatinAmerica).
Key Responsibilities:
1) Strategy Planning & Customer Journey Design. This role will lead a team that needs to:
- Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned demand program.
- Translate business objectives into actionable demand outcomes across the funnel.
- Understand and localize the omnichannel demand journey for key audiences, working backwards from the outcomes; as part of a geo execution team and in partnership with Global teams. Integrating events, face to face activities, sales plays, and pipeline progression plans.
- Land nurture and sales follow up/enablement strategy to land the right conversation with the right customer about the right solution/offering
2) Execution Orchestration
- Required proficiency in channel strategy where you can speak to what is currently in market for your demand program
- Communicate demand strategy to relevant stakeholders, including but not limited to: global marketing, field marketing, BU stakeholders, Digital Sales etc.
- Provide feedback on demand plan readiness to global counterparts to ensure demand strategy can be picked up and executed in the geo
- Partner with global marketing and field marketing teams to ensure sales is enabled to properly work leads
3) Performance Optimization
- Understand end to end performance trends, diagnose and optimize performance issues
- Evaluation of relevant KPIs with a keen eye on benchmarks and yield rates
- Readiness to explain emerging performance opportunities or challenges
- Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
- Turn insight into action - cycling of performance insights directly back into planning and orchestration
This is a Hybrid role, attendance to the office will be required only 3 times peer week.
Required Technical and Professional Expertise
- Fluent English and Portuguese
- Required Technical and Professional Expertise
- Highly empathetic leader, able to imagine walking in our customers’ shoes
- Understand current and emerging marketing technologies and fundamentals of data science and applied analytics
- Mix of “right brain, left brain" analytical and creative thinking
- Collaborative leadership style and use of agile methodology and tools
- Strong project management, time management, prioritization and organizational skills
- Able to make rapid decisions and assert proposals based on data-driven insights
- Strong executive presentation and stakeholder management skills
Preferred Technical and Professional Expertise
- Leadership experience
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technolo
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