Mobile Marketing and Paid Social Manager

2 meses atrás


Sao Paulo, Brasil Page Personnel Tempo inteiro

Experiência com canais de marketing móvel e social
- Fluência em português, espanhol e inglês.

**Sobre nosso cliente**:
Empresa de Desenvolvimento de software criadora e fornecedora de histórias em áudio de qualidade superior.

**Descrição**:
O Gerente de Marketing Móvel e Social Pago Brasil & Latam trabalhará em uma equipe de marketing de alto desempenho recém-criada, que trabalha no lançamento dos canais de marketing móvel e social pago para a Audible Brasil e no escalonamento para a região Latam em geral. Você conduzirá e otimizará a aquisição de clientes para a Audible no país e terá espaço para desenvolver suas habilidades e experiência profissional.

**Como gerente de marketing móvel e social pago, você deverá....**
- Amplie e impulsione a aquisição de clientes por meio de instalações de aplicativos móveis e campanhas sociais pagas, em nosso recém-lançado marketplace no Brasil.
- Coordenar atividades e desempenho de agências externas para canais específicos: MAI e Social Pago em toda a região LATAM.
- Ampliar incansavelmente nossos programas sociais, programáticos, pagos e ASA em todas as redes, melhorando a eficiência e a incrementalidade de nossas campanhas para o aplicativo Audible.
- Possuir um orçamento de marketing significativo; acompanhar os gastos diariamente e adaptar os planos por meio do processo de fluidez do orçamento para maximizar o sucesso comercial do mercado.
- Garantir o aprimoramento contínuo do rastreamento, a fim de analisar a eficiência e o desempenho em nível granular.
- Associe-se aos nossos parceiros de BI para garantir uma compreensão da eficiência baseada em dados e gerar insights acionáveis para gerar conversões incrementais em seus canais.
- Estabelecer parceria com nossos parceiros de finanças para prever o desempenho com precisão e conduzir os negócios com eficiência em direção a metas de aquisição de alto nível.
- Apresentar relatórios mensais sobre as métricas de desempenho ao gerente nacional da Audible e à alta gerência de marketing.
- Colaborar com as equipes técnicas, comerciais, de marketing, finanças, contabilidade, BI e design da Audible.

**Perfil desejável**:
**Qualificações básicas**:

- Sólida experiência em Marketing de Desempenho (mínimo de 3 a 4 anos) com histórico comprovado em um negócio on-line orientado por desempenho e dados, com profunda experiência em gerenciamento de campanhas e atenção às tendências atuais.
- Bacharelado em estudos de negócios, marketing ou outra área relacionada.
- Fluência em português, espanhol e inglês.

**Qualificações preferenciais**:

- Experiência na criação, execução e ampliação de programas de instalação de aplicativos móveis, desde o conceito até a conclusão.
- Experiência no gerenciamento de orçamentos de publicidade paga no Google, Facebook e Apple Store.
- Experiência na criação de recursos e ferramentas para permitir campanhas automatizadas.
- Capacidade de trabalhar com eficácia em equipes para obter resultados.
- Excelentes habilidades de comunicação oral e escrita e capacidade de influenciar outras pessoas, especialmente ao trabalhar com equipes e funções diferentes.
- Capacidade de trabalhar em uma equipe diversificada ou com uma gama variada de colegas de trabalho.

**O que está sendo ofertado**:
CLT + Benefícios



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