Marketing Manager
2 semanas atrás
**You Lead the Way. We’ve Got Your Back.**
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
We seek creative and innovative people, who are willing to join us in the challenges of the business and are committed to providing superior service. **In this opportunity the company is looking for a Marketing Manager to perform in the Global Merchant & Network Services business unit of American Express.**
This position will be responsible to provide marketing consulting services to franchisees in Brazil on how to build and position Amex brand, acquire and engage profitable new card members as well as developing differentiated product offers and top of the line products and services to appeal their premium customers. Being critical to develop innovative marketing strategies, both targeting consumers and issuing banks, which directly helped Amex increase market share.
Also, this role position will be responsible for delivering all key financial and growth targets by providing support to develop market/partner specific strategies as well as ensuring the portfolio management with demonstrated success in P&L management, driving growth and maintaining the profitability of globally recognized consumer portfolios.
The Marketing Manager will be part of a dynamic marketing organization and will be responsible for driving Billed Business on the American Express network by delivering end-to-end marketing activities and plans. The role will be focused on building the American Express business in Argentina across bank distribution partners, working hand in hand with both internal American Express stakeholders. It will include executing critical activities to grow the business, this may include brand advertising, new product development, new benefits, new services, building new acquisition channels, enhancing existing acquisition channels, loyalty, activation, rewards, plus merchant and network marketing.
**Main Responsibilities**:
- **Strategy** - Closely work with Business Development Leaders and the Bank Partners planning all marketing activities.
- Developing and managing detailed activity plans alongside consistent reviews and optimization of activities. This will necessitate the review of the success or otherwise of their marketing activities and communication of the results to the team.
- Has the opportunity to contribute thought leadership on their marketing plans and identify opportunities that will drive aggressive growth in the market.
- **Marketing execution** - Work with the Bank Partner on development and delivery of marketing activities from segmentation, research, brand development, advertising, PR, new product development, channel expansion, distribution, loyalty, activation, rewards and network / merchant marketing. All marketing initiatives will be delivered on time and on budget, ensuring new cards and Billed Business targets are met
- Application and generation of best practices will be critical to successful campaigns.
- **Acquisition Planning and Execution** - Work with Bank Partners to develop a robust plan and successfully implement multiple distribution channels including, amongst others, E mail Marketing, Direct Sales, Telemarketing, Branch Sales, Current Account Bundling and Digital.
- Ongoig review of channel performance to ensure optimization of plan and campaigns. Continuous channel management must ensure New Cards and Cards in force targets are met and exceeded on monthly basis.
- **Engagement/ Loyalty Planning and Execution** - Work closely with Bank Partners on the successful set up, implementation, execution and ongoing management of outstanding early engagement and loyalty programs that will ensure we meet and exceed the billings targets for the market.
- **Partner Management** - Develop strong relationships with partners to get buy in to marketing plans and ensure flawless execution of key plans and strategies.
- Work with Account Managers to ensure American Express achieves all stated growth and market share goals with the overall aim of being the preferred network of choice.
- Fully utili
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