Junior Manager Shopper Insights
3 semanas atrás
Our purpose is to refresh the world and make a difference. We’re accelerating our momentum by having a passion for people and their lives and providing them cutting edge excellence in ingredients, innovation, design and marketing. There’s nothing more exciting than seeing a brand activated in a market and we’re looking for someone that shares our passion for activating brands. You’ll be responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic plans all the way through execution. This includes leading strategic relationships, partnerships, and acquisitions into integrate consumer marketing plans that deliver results.
**What You’ll Do for Us**
- Activate the system through cross-functional teams to develop and implement regional business plans and activation programs that meet brand, bottler, channel, customer and marketing partners’ needs to maximize key business objectives (ex. revenue, profit and volume).
- Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
- Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy.
- Partner with Franchise Leadership on market specific business opportunities utilizing assets.
- Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation.
- Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives.
**Qualification & Requirements**
- Bachelor’s degree in Business, Marketing or related field.
- 5+ years of prior experience translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
- Proven track record of sustainable results.
- Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
- Proven ability to lead cross-functional project teams and influence others.
- Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.
**What We Can Do** **For** **You**
- ** Challenging Work**:Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights**.**
**Skills**:
Marketing Planning; Marketing Activities; Leadership; Strategic Thinking
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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