
Customer Retention Go to Market Brasil
3 semanas atrás
**Job Description**:
Innovation & Service Development is in charge to design service processes and programs allowing us to keep customers in our workshops throughout the vehicle's life cycle.
**KEY JOB RESPONSIBILITIES**:
- Lead the customer retention strategy in Brasil, by working together with the commercial leaders and the field team in the analysis and identification of market opportunities, the correct implementation and follow-up of service programs in the dealer network, in order to keep our customers, close to our brand, doing their maintenance services in dealer workshops, during all their life cycle.
- Provide to the field team, areas of opportunities to improve retention and work together in the definition of short, medium and long term plans.
- Identify opportunities for the implementation of service programs by country, according to the main needs of each market.
- Work together with the program development team and commercial team for the implementation of the service programs. Define pilot, execute implementation and define best way to achieve massive implementation.
- Follow up on the performance of each service program by country/dealer, by analyzing the main indicators, analyzing calibrations and working with the field team to achieve the desired performance.
- Identify dealers with opportunities of performance in service programs and customer retention, in order to physically make a deep dive in those dealers, making a complete assessment of all implemented programs and showing the dealers areas of opportunity to increase programs KPI.
- Participate actively in commercial strategy meetings, as Customer retention and collision strategies owner.
- Focal point in local markets for any issue related with Service programs.
- Lead all customer retention forums: With dealers, field team, external visits, etc.
**KNOWLEDGE, SKILLS AND EXPERIENCE**:
- Proven experience on aftersales automotive segment
- Proficiency in English
- Initiative and good interpersonal relationship
- Strong analytical skills, strategic mindset
- Manage execution of strategy through and with others
- Good communication skills
- Commercial mindset (customer centric)
- Projects implementation
**REQUIRED EDUCATION & EXPERTISE**
- Bachelor’s degree required in business administration, economics, engineering, science, engineering or related fields.
- Must have 3+ years relevant prior business experience (e.g., sales, marketing, product management, pricing, operations and/or supply chain, data analytics)
**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**:
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
**Diversity Information**:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
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