Latam Stills Rtm Director

3 semanas atrás

Sao Paulo, Brasil The Coca-Cola Company Tempo inteiro

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

**Position Overview**:
Focus, Scope, & Impact:

- Lead, design and implement integrated short and mid-term strategies for On Premise Customer across single country/market in the Latin America OU to accelerate customer-back, consumer-centric programs and thus accelerate all our portfolio incidence, net sales revenues (NRS) and profitability (Margin) growth by bringing in the “voice of the customer” into TCCC program design early and thus maximize relevance and execution at the POS across different formats (convenience stores, drugs stores and gas stations).
- Key Objective: to accelerate TCCS brands basket incidence in On Premise Customer and accelerate sustainable topline NSR and Margin growth based on strategic direction-plans from the Latin America OU, Zone and country (LRP & ABPs) to ensure growing TCCS business faster than the customer thus gaining share of value.
- Partner with OU category leads to align - occasion-centric - on key categories and activation to deploy with customer different formats/banners while including experiential marketing.
- Track and discuss our performance with local on premise cutomers, adjusting plans and renegotiating activities to achieve BP/ ACP goals, interacting with other areas inside company to leverage our activities, campaigns and properties through key-accounts.
- Coordinate with customers and bottlers the implementation of planned activities, acting as facilitator, and act as a mediator to solve a wide range of operational problems between them.
- Manage budget, analyzing, processing and approving contractual payments, always optimizing marketing funds and other investments, and also tracking and solving payment problems.

**Function Related Activities/Key Responsibilities**:
Work Focus:

- The role requires deep understanding of _On Premise Customer_ as well as strong leadership and accountability to influence our cross-functional System teams towards consumer
- and customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage
- Develop strategic plans to unlock growth opportunities with _On Premise Customer_ formats focused on occasion development, trip conversion and portfolio expansion opportunities.
- Defines the portfolio execution priorities for _On Premise Customer_ in all formats/banners and drives disciplined implementation of the customer/format playbooks. Co-develops shopper and channel/customer RGM elements with bottler as part of RGM 2. 0 planning framework.
- Lead/manage key customer relationships to collaborative on building the activation calendar by briefing marketing for brand/communications needs while co-developing customer plans with bottlers and customer.
- Deploy NARTD category vision and ensure consistency of value propositions for _On Premise Customer_ formats in its market (e.g. recruitment, trial, frequency) in collaboration with the customer and bottlers.
- Develop customer business plan in collaboration with bottlers, including brand and package portfolio priorities and activation plans.
- Be the System expert in _On Premise Customer_ business/formats, able to reflect a consumer, shopper and local customer’s perspective as well as a System execution capability within the customer/channel.
- Provide insight in category growth opportunities to category leads and to country operations.
- Manage customer specific DME as well as DME allocated to perform the work in scope.

**Related Work Experience**:

- 3+ years of leadership experience in customer management, commercial and operational marketing
- Senior and strategic customer management across territories and bottlers with an execution perspective
- Strong planning, communication, and collaboration skills
- Ability to think from planning to execution and solid system customer, commercial and brand management

**Functional Skills**:
Key Knowledge Requirements:
**Mastery Of **_(required)_**:

- System Planning
- Channel/Shopper Marketing
- Customer Management
- Rgm Incl Segmentation & Obppc
- System and Customer Economics

**Broad Expertise In **_(Good to Have)_**:

- Turning Insights (Consumer, Shopper, Customer) Into Strategy
- Category Management
- Value to Market
- Project Management
- Supply Chain

**Communication** **Focus**:

- Internal communication includes providing direction to marketing for brand/communications needs for path to purchase activation with _On Premise f_ormats.
- External communication includes customer en

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