Digital Marketing Specialist/Paid Media

4 semanas atrás

Porto Alegre, Brasil Propel Manila Tempo inteiro

Digital Marketing Specialist - Paid Media-Work From Home

Job Summary

We're on the hunt for a highly skilled and independent Digital Marketing Specialist - Paid Media to lead end-to-end paid advertising campaigns. You'll own the full digital marketing process—from strategy and execution to optimization and reporting—ensuring high-quality lead generation and exceptional ROAS. If you're a proactive professional with excellent communication skills, a polished and presentable demeanor, and a proven ability to manage campaigns autonomously, this is your opportunity to thrive in a fast-paced environment.

Key Responsibilities

- Independently plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive targeted leads and conversions.
- Perform in-depth keyword research, precise audience segmentation, and competitive analysis to inform data-driven strategies.
- Craft compelling ad copy and collaborate with designers to produce high-impact creatives that resonate with audiences.
- Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, and SEMrush, making real-time adjustments to bids, budgets, and targeting for optimal results.
- Deliver insightful weekly and monthly reports, presenting key metrics (e.g., cost per lead, ROAS) and actionable recommendations to stakeholders.
- Stay ahead of digital advertising trends, platform algorithm changes, and best practices to continuously enhance campaign effectiveness.
- Manage the complete digital marketing funnel, from awareness to conversion, ensuring seamless integration with SEO, content, and CRM strategies.

Requirements

- 2–4 years of hands-on experience in managing paid ads, with mandatory expertise in Google Ads and Meta platforms.
- Comprehensive end-to-end knowledge of the digital marketing process, including performance marketing, funnel optimization, lead nurturing, and multi-channel integration.
- Proven ability to work independently, handling full campaign life cycles from ideation to execution without supervision.
- Exceptional communication skills, with the ability to articulate complex data insights clearly and professionally; must be highly presentable for client interactions and team presentations.
- Proficiency in analytical tools such as Google Ads Manager, Meta Business Suite, Google Analytics, SEMrush (or equivalents).
- Strong data analysis skills to spot trends, troubleshoot issues, and drive continuous improvements.
- Basic understanding of SEO principles and CRM systems like Zoho or HubSpot to support holistic marketing efforts.

Benefits

Performance-based bonuses tied to campaign success and lead quality.

Opportunities to collaborate with international clients and contribute to real business growth.

Rapid career advancement in our expanding digital marketing team, with access to ongoing training and professional development.

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