Senior product designer

Company Description Rock Spoon is seeking an experienced Senior Product Designer to join our team on-site in São Paulo. In this leadership role, you will craft and oversee user experiences that are exceptionally intuitive, requiring no training or tooltips for users. You will champion a design philosophy that emphasizes clarity, minimalism, and intuitive design thinking to achieve outstanding usability across our product line. Working across our cross-platform suite (i OS, Android, Windows, mac OS), you will leverage effective visual hierarchy, layout, and interaction cues to guide users effortlessly. This full-time position involves collaborating closely with product managers, engineers, and other designers; you will also mentor team members and shape our design system to deliver an exceptional user experience. Key Responsibilities Lead intuitive UX design: Lead the design of clear, self-explanatory user interfaces and workflows. Leverage visual hierarchy, layout, and intuitive interaction cues to guide users, ensuring the product is so intuitive that no training or tooltips are needed. Product design strategy: Drive the UX/UI design strategy with a strong focus on usability, minimalism, and intuitive design principles. Align design objectives with product goals to deliver a simple, elegant, and highly usable experience for users. Cross-platform oversight: Oversee and contribute to the design of features across mobile and desktop platforms (i OS, Android, Windows, mac OS). Ensure a consistent, seamless user experience that respects platform-specific guidelines while maintaining a unified product identity. Design and prototyping: Create detailed wireframes, high-fidelity mockups, and interactive prototypes in Figma to communicate design concepts. Iterate quickly based on feedback and usability findings to refine the user experience. Design system ownership: Own and evolve Rock Spoon's design system and style guides. Establish UI standards and reusable components that promote a cohesive, intuitive, and minimalist interface across all products. Collaboration with stakeholders: Work closely with product managers, engineers, and other stakeholders from concept through launch. Ensure feasibility of designs and a smooth handoff to development, while advocating for the best user experience. Mentorship and leadership: Mentor and provide guidance to mid-level and junior designers. Foster a culture of user-centered, intuitive design thinking within the team through knowledge sharing, code/design reviews, and continuous feedback. User research & testing: Champion user research and usability testing efforts. Plan or participate in user interviews, UI tests, and analytics reviews to validate design decisions, using insights to continuously improve the product's clarity and ease of use. Usability and accessibility standards: Ensure all designs meet high standards for usability and accessibility. Deliver a frictionless, responsive experience for a diverse user base, and refine interactions to eliminate pain points and confusion. Qualifications & Skills Experience: 5+ years of experience in product design, UX/UI design, or a similar role, with significant experience leading design projects or initiatives. Proven track record of delivering successful and intuitive digital products or features. Portfolio: An outstanding portfolio showcasing your product design work. Should include examples of complex applications you've made simple through intuitive design, demonstrating excellent usability, visual clarity, and minimalistic style. Expert UX/UI knowledge: Deep knowledge of user experience principles and interaction design. Comfortable with information architecture, user flows, and usability heuristics. Ability to simplify complex workflows and create interfaces that feel natural to users. Cross-platform expertise: Extensive experience designing for a range of platforms – native mobile (i OS and Android) and web/desktop applications. Familiarity with the best practices and constraints of each platform, and ability to create cohesive experiences across them. Design tools & systems: Mastery of design and prototyping tools, especially Figma. Strong experience in building or maintaining design systems and component libraries. Able to enforce and evolve a consistent design language at scale. Leadership & collaboration: Excellent leadership and interpersonal skills. Ability to lead design discussions, clearly communicate design rationale, and influence product strategy. Experience collaborating in cross-functional teams and working closely with engineering and product management. Intuitive design mindset: Demonstrated intuitive design thinking and problem-solving ability. Passion for usability and minimalism – you instinctively design solutions that feel easy and obvious to the end user, without extraneous complexity. Communication & language: Strong verbal and written communication skills in English (required for daily use). Portuguese language skills are a plus and will be helpful in the local office environment. Education: Bachelor's or Master's degree in Design, HCI, Interaction Design, or a related field (or equivalent professional experience).