Community Marketing Specialist

Há 4 dias


São Paulo, Brasil Level Up Tempo inteiro

Description: We are looking for a talented professional to join our team and work directly with Tencent Games In this role, you will play a key part in analyzing, developing, and implementing communication strategies for our community initiatives, as well as actively collaborating in the management and creation of content for our social media channels. We can’t wait to meet you This position is based in São Paulo, Brazil. Main responsibilities: - Analyze data from other games to identify trends, patterns, and insights that can guide communication strategies; - Develop and execute comprehensive plans to engage player communities using a strategic marketing approach; - Support Analysts and Coordinators in creating social media content, ensuring alignment with communication strategies and brand positioning; - Manage our Portuguese-language channels on Facebook, Twitter, Instagram, Discord, TikTok, LinkedIn, and YouTube, ensuring a consistent and effective online presence; - Participate in content planning and community engagement initiatives, bringing innovative and strategic ideas to foster active player involvement; - Plan and coordinate strategic actions to promote player participation and engagement. Requirements: Bachelor’s degree in Marketing, Communications, Advertising, or a related field; Proficiency in English (reading, writing, and speaking); Availability to work on weekends and travel occasionally; Experience with games and esports, with a strong understanding of gaming culture and communities; Experience in project management and the ability to work effectively in a team environment; Strong knowledge of social media platforms and online engagement strategies; Previous experience in games/esports marketing; Strong analytical skills and the ability to interpret data to support strategic communication decisions.



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