Originals Consumer Insights Specialist

Há 21 horas

Barueri, São Paulo, Brasil beBeeStrategic Tempo inteiro R$40.000 - R$80.000
Job Overview

PURPOSE As the Manager CTC Originals, you will serve as the key connector between Global Brand Strategy and Local Marketplace Execution.

You will lead the planning, coordination, and execution of Originals across all consumer touchpoints, working cross-functionally with Brand Activation, Sales, Merchandising, and DTC teams to ensure brand consistency and commercial success.

Key Responsibilities
  • Own the seasonal CTC planning process for the Originals category, ensuring alignment between Global, Market, and Channel priorities.
  • Translate global Originals strategies into locally relevant assortments, stories, and go-to-market plans.
  • Work closely with Merchandising to build consumer-focused, channel-appropriate product ranges.
  • Partner with Brand Activation to define and brief impactful storytelling moments across the consumer journey.
  • Align with Sales and Key Account teams to ensure readiness and sell-in excellence.
  • Drive post-season analysis to optimize future strategies and product performance.
  • Ensure consistent and premium brand execution across all consumer touchpoints, both digital and physical.
Key Relationships
  • Global Brand Originals & CTC Teams
  • Local Marketing & Brand Activation
  • Sales & Key Account Managers
  • Merchandising & Range Architecture Teams
  • DTC (Retail & eCom)
  • Global & Local Business Units
Required Skills and Qualifications
  • Deep understanding of the Originals consumer, streetwear trends, and cultural relevance.
  • Strong strategic thinking with the ability to translate vision into actionable plans.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Data-driven mindset with analytical and commercial acumen.
  • Strong storytelling and communication skills, both visual and verbal.
Requirements
  • University degree in Marketing, Business, or related field.
  • 5+ years of experience in product marketing, brand, or CTC-related roles.
  • Experience in lifestyle/fashion/sportswear industry preferred.
  • Fluency in English (written and spoken).

  • Transform Consumer Insights into Business Growth Opportunities

    Há 7 dias

    Barueri, São Paulo, Brasil beBeeUnderstanding Tempo inteiro R$63.000 - R$107.000

    Global Insights SpecialistWe're the world's leading provider of data-driven insights and consulting services. We shape the future of brands by deepening our understanding of people everywhere.Our team monitors consumer behavior across the globe, providing unparalleled datasets and expert analysts to empower businesses of all sizes.Country: BrazilWhy Partner...

  • Lead Originals Product Marketing Specialist

    Há 2 dias

    Barueri, São Paulo, Brasil beBeeStrategist Tempo inteiro R$180.000 - R$220.000

    Originals Category ManagerAbout the Role:We are seeking a highly skilled and experienced manager to lead our Originals category team. As a key member of our marketing organization, you will be responsible for developing and implementing seasonal product marketing strategies that drive business growth and exceed customer expectations.Key...

  • Manager Ctc Originals

    Há 7 dias

    Barueri, São Paulo, Brasil Caderno Nacional Tempo inteiro

    Segmento: Não InformadoAtividades:5+ years of experience in product marketing, brand, or CTC-related roles.Experience in lifestyle/fashion/sportswear industry preferred.Fluency in English (written and spoken).KEY RESPONSABILITIES Own the seasonal CTC planning process for the Originals category, ensuring alignment between Global, Market, and Channel...

  • Manager of Originals Content

    Há 7 dias

    Barueri, São Paulo, Brasil beBeeMarketing Tempo inteiro R$40.000 - R$50.000

    Develop and execute seasonal content strategies for Originals, aligning with global and local priorities.Translate global Originals strategies into locally relevant assortments and marketing plans.Partner with cross-functional teams to develop consumer-focused product ranges and impactful storytelling moments.Collaborate with Sales and Marketing teams to...

  • Originals Category Leader

    Há 6 dias

    Barueri, São Paulo, Brasil beBeeLeadership Tempo inteiro R$90.000 - R$120.000

    Job TitleAbout the RoleWe are seeking a highly skilled and experienced professional to lead our Originals category. The ideal candidate will have a deep understanding of the Originals consumer, streetwear trends, and cultural relevance.Key Responsibilities:Owning seasonal planning process for the Originals category, ensuring alignment between Global, Market,...

  • Manager ctc originals

    Há 7 dias

    Barueri, São Paulo, Brasil Caderno Nacional Tempo inteiro

    Segmento: Não InformadoAtividades: 5+ years of experience in product marketing, brand, or CTC-related roles.Experience in lifestyle/fashion/sportswear industry preferred.Fluency in English (written and spoken).KEY RESPONSABILITIES Own the seasonal CTC planning process for the Originals category, ensuring alignment between Global, Market, and Channel...

  • Manager ctc originals

    4 semanas atrás

    Barueri, São Paulo, Brasil Netvagas Tempo inteiro

    REQUISITE EDUCATION AND EXPERIENCE University degree in Marketing, Business, or related field.5+ years of experience in product marketing, brand, or CTC-related roles.Experience in lifestyle/fashion/sportswear industry preferred.Fluency in English (written and spoken).KEY RESPONSABILITIESOwn the seasonal CTC planning process for the Originals category,...

  • Manager CTC Originals

    60 minutos atrás

    Barueri, São Paulo, Brasil adidas Tempo inteiro US$80.000 - US$120.000 por ano

    PURPOSEAs Manager CTC Originals, you will be the key connector between Global Brand Strategy and Local Marketplace Execution. You will be responsible for ensuring that Originals strategies and seasonal concepts are flawlessly translated into impactful product assortments and consumer experiences in the marketplace. You will lead the planning, coordination,...

  • Seasonal CTC Planning Specialist

    1 semana atrás

    Barueri, São Paulo, Brasil beBeeStrategist Tempo inteiro R$60.000 - R$80.000

    Job Title: Seasonal CTC Planning SpecialistA degree in Marketing, Business, or a related field is required.5+ years of experience in product marketing, brand, or CTC-related roles are essential.Experience in the lifestyle, fashion, and sportswear industries is highly valued.Key Responsibilities:Develop seasonal CTC plans for the Originals category that align...

  • Página Da Vaga

    Há 3 dias

    Barueri, São Paulo, Brasil Adidas Brasil Tempo inteiro

    Job descriptionPURPOSEAs Manager CTC Originals, you will be the key connector between Global Brand Strategy and Local Marketplace Execution.You will be responsible for ensuring that Originals strategies and seasonal concepts are flawlessly translated into impactful product assortments and consumer experiences in the marketplace.You will lead the planning,...