Lead Originals Product Marketing Specialist

Há 2 dias

Barueri, São Paulo, Brasil beBeeStrategist Tempo inteiro R$180.000 - R$220.000
Originals Category Manager

About the Role:

We are seeking a highly skilled and experienced manager to lead our Originals category team. As a key member of our marketing organization, you will be responsible for developing and implementing seasonal product marketing strategies that drive business growth and exceed customer expectations.

Key Responsibilities:

  • Develop and implement global and local product marketing strategies for the Originals category, ensuring alignment with business objectives and customer needs.
  • Translate global strategies into locally relevant assortments, stories, and go-to-market plans for the Originals category.
  • Collaborate with cross-functional teams to create consumer-focused product ranges that meet channel-specific needs.
  • Partner with brand activation teams to define impactful storytelling moments across the consumer journey.
  • Align with sales and key account teams to ensure readiness and sell-in excellence.
  • Drive post-season analysis to optimize future strategies and product performance.
  • Ensure consistent and premium brand execution across all consumer touchpoints, both digital and physical.

Requirements:

  • Deep understanding of the Originals consumer, streetwear trends, and cultural relevance.
  • Strong strategic thinking with the ability to translate vision into actionable plans.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Data-driven mindset with analytical and commercial acumen.
  • Strong storytelling and communication skills, both visual and verbal.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation package.

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