Senior Brand Strategist

Há 3 dias

Curitiba, Paraná, Brasil beBeeMarketing Tempo inteiro R$128.955 - R$208.010
Job Description:

The Marketing Analyst will play a pivotal role in creating and executing a comprehensive branding strategy that embodies our organization's vision, mission, and unique value proposition. This individual will be responsible for all aspects of brand management, from conceptualization to implementation.

Key Responsibilities:
  • Develop a forward-thinking brand strategy that articulates our identity, positioning, and differentiation in the marketplace.
  • Craft a compelling brand identity that encapsulates our essence, including visual elements, tone of voice, and brand guidelines.
  • Define and refine brand messaging architecture, narratives, and key messaging pillars.
  • Conceptualize and coordinate engaging brand campaigns and initiatives.
Additional Responsibilities:
  • Ensure the preservation of our iconic logos and maintain consistency and recognition while adapting other brand elements.
  • Lead the adaptation and updating of visual identity, speech, sales pitch, presentations, and other visual elements to align with a new positioning as an innovator in Customer Experience (CX) solutions and AI-powered technologies.

For this position, we seek a highly skilled professional with a Bachelor's degree in Marketing, Branding, Communications, or related field, who possesses experience in marketing/branding analysis, strong creative and conceptual thinking skills, exceptional communication and storytelling skills, and a collaborative mindset.

We are looking for a dedicated and innovative individual to join our team. The ideal candidate will have excellent analytical and problem-solving skills, be able to think strategically and creatively, and possess a passion for staying up-to-date with industry trends and best practices.

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