Digital Marketing Campaign Strategist

Há 20 horas

São Paulo, São Paulo, Brasil beBeeSpecialist Tempo inteiro US$100.000 - US$125.000

Job Overview

Our team is seeking a Senior Marketing Automation Specialist to drive digital marketing success. This key role will focus on designing, analyzing and optimizing multi-channel marketing journeys in Salesforce Marketing Cloud.

Responsibilities:

  • Collaborate with revenue teams and stakeholders to create automated customer experiences and personalized campaigns
  • Set-up and configure campaigns in Salesforce Marketing Cloud to support cross-functional programs
  • Work with the content team to execute campaigns across various business units
  • Monitor email deliverability and implement strategies to maintain sender reputation

Key Performance Indicators (KPIs):

  • Leverage data analysis to optimize campaign performance and engagement
  • Assess campaigns based on overall results, user demographics, trends, and success metrics
  • Provide insights and recommendations for campaign improvement across channels

Required Skills and Qualifications:

  • Proven expertise in Salesforce Marketing Cloud
  • 5+ years experience delivering high-impact digital marketing campaigns
  • Strong analytical skills and ability to interpret data
  • Excellent communication skills to conceptualize and communicate technical concepts

Preferred Skills:

  • Salesforce Certifications
  • Basic programming knowledge in JavaScript and SQL
  • Experience with Salesforce Mobile Studio and Personalization

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