Marketing Campaign Strategist

Job Title:
Marketing Campaign Strategist (Salesforce Marketing Cloud / Pardot)Location:
São Paulo, Brazil (Hybrid:
at least 2-3 days per week onsite in our Vila Olímpia office, remainder remote)Employment Type:
Contractor (with potential to convert to full-time within 12 months)About Able.Digital:
Able.Digital is a fast-growing Salesforce consulting, implementation, and digital marketing company serving mid-sized B2B and B2C clients across the United States, Canada, Brazil, and Latin America. Our service lines include Salesforce Consulting, Marketing Automation, Performance Marketing, Customer Success, Lead Generation, and more. We leverage Salesforce Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, CRM, AI, and automation to help our clients scale and achieve measurable business outcomes.Position Summary:
We are seeking a bilingual (Portuguese/English) Marketing Campaign Strategist to help design, execute, and optimize digital marketing campaigns both for Able.Digital's own brands and for our growing list of clients. You will develop B2B and B2C campaign strategies, build audience segmentation plans, orchestrate lead generation and nurturing programs, and ensure high-quality delivery across multiple industries and geographies. The ideal candidate is highly analytical, creative, and results-oriented with strong hands-on experience using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot) and Marketing Cloud Engagement.Key Responsibilities:
Campaign Strategy & Execution:
Develop and execute comprehensive inbound and outbound marketing campaign strategies across multiple industries.Collaborate with sales and service line leaders to align campaign objectives with business goals.Design lead generation, lead nurturing, and customer engagement programs using Salesforce Marketing Cloud Account Engagement (Pardot).Build multi-step email nurture campaigns, landing pages, forms, and personalization strategies.Optimize lead scoring, grading, and hand-off to sales teams.Client Campaign Development:
Design and execute marketing campaigns for Able.Digital clients in multiple markets including the US, Canada, Brazil, and Latin America.Conduct discovery sessions with clients to define ICPs, audience segmentation, offers, and messaging strategies.Create campaign briefs, testing plans, performance tracking, and reporting.Analyze campaign data, generate insights, and recommend optimization actions to maximize client ROI.Platform Management:
Operate and optimize Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), Marketing Cloud Engagement, and integrated MarTech tools.Ensure accurate tracking, tagging, and attribution across marketing channels.Collaborate with Salesforce CRM Admins and Developers to ensure seamless campaign integration and reporting.Collaboration & Leadership:
Work cross-functionally with internal marketing, design, sales, and technical teams.Serve as a trusted campaign advisor to both internal stakeholders and client leadership teams.Provide ongoing education and best practice recommendations to improve campaign performance.Qualifications:
3+ years of hands-on experience in B2B/B2C digital marketing and campaign management.Strong experience in Salesforce Marketing Cloud Account Engagement (Pardot) required.Experience with Salesforce Marketing Cloud Engagement (email studio, journey builder, automation studio) is a strong plus.Experience working with Salesforce CRM and data integration across platforms.Strong knowledge of lead generation, marketing funnels, audience segmentation, and lead nurturing strategies.Excellent communication skills in both Portuguese and English (written and spoken).Highly analytical with ability to monitor KPIs, A/B tests, and optimize performance.Experience serving clients across different industries and regions (US, Canada, Brazil, Latam) is a plus.Ability to work independently, manage multiple projects, and thrive in a fast-paced consulting environment.Compensation:
Competitive contractor rate with the opportunity for full-time permanent employment within 12 months based on performance.Work Location:
Must reside in the greater São Paulo area with the ability to work in our Vila Olímpia office at least 2-3 days per week.

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