Campaign Strategist

Há 4 dias

São Paulo, São Paulo, Brasil beBeeDigital Tempo inteiro R$60.000 - R$80.000
Marketing Strategy and Campaigns Specialist

This position will develop integrated digital campaign strategy, optimize performance, and increase conversion.

  • Execution tactics for account-based marketing, including ABM platforms.
  • Collaborate with internal teams and external agencies to drive key projects and campaigns.
  • Ability to create data-driven marketing plans with project management and team collaboration to drive clear accountability and a results-oriented mindset.
Responsibilities:
  • Define/refine campaign strategy across paid search.
  • Develop and execute multichannel programs: emails, webinars, events, digital, direct mail, etc.
  • Manage agencies for the execution of demand generation or loyalty events, public relations, and graphic design.
  • Data analysis, ROI, and business impact of all marketing campaigns.
Qualifications:
  • Graduate degree in Marketing or a related field.
  • Knowledge in creating, executing, and analyzing B2B Digital Marketing strategies.
  • At least 5 years of experience working as Field Marketing for B2B companies.
Key Performance Metrics:
  • Lead Generation:
    • Increase in the number of qualified leads by 20% within the first 8 months.
    • Number of leads generated per event.
  • ROI:
    • Return on investment for marketing campaigns.
  • Brand Awareness:
    • Increase in social media followers and engagement.

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