Marketing Leader For Life Cycle Management

Há 4 dias

São Paulo, São Paulo, Brasil beBeeCareer Tempo inteiro R$100.000 - R$150.000
Lifecycle Marketing Manager Job Description \

As a Lifecycle Marketing Manager, you will play a crucial role in building out Andela's Lifecycle Marketing, leading the development of end-to-end marketing campaigns across Andela's owned communications channels. This is an exciting opportunity to make a meaningful impact on the growth and success of our business. \

Your Key Responsibilities:\

  • \
  • Define and develop Andela's life cycle stages and strategies for all of our talent product offerings.\
  • Track progress to ensure all campaigns are on-schedule and are effectively meeting their goals.\
  • Own all nurture campaigns for each stage of the community member's journey, which include onboarding, training, engagement, and retention.\
  • Drive focused experimentation and continuous improvement rooted in data to drive outsized results against customer retention, product adoption, advocacy, and expansion goals.\
  • Develop lifecycle roadmap and pioneer new journeys based on company need.\
  • Partner with Brand, Growth, and Product Marketing to create marketing plans that brings the lifecycle of the customer to life.\
  • Work with the Creative team to make copy and design edits that are optimized for user experience.\
Requirements \

To succeed as a Lifecycle Marketing Manager, you will need the following skills and qualifications: \

* 5+ years of digital marketing experience at a software company, marketplace, or startup preferred.\
* Experienced carrying out marketing campaigns, including planning, prioritizing, and implementing strategy.\
* Highly skilled at writing engaging copy for a technical or developer audience.\
* Excellent written and verbal communication skills with a tendency to over-document and over-communicate.\
* Expertise in crafting marketing personas and targeting them with personalized content.\
* Diligent and determined, with the ability to multitask in a dynamic, fast-paced environment.\
* A data-driven and customer-centric approach with the ability to test and measure the intangible (engagement, sentiment, etc.).\
* Curious, humble, and willing to learn/grow.\

Benefits \

As a valued member of our team, you will enjoy the following benefits: \

* Fully remote work culture - we hire globally and all of our roles are fully remote.\
* Bring your own device stipend - buy your own laptop with funds from Andela.\
* Quarterly work from home stipends.\
* Flexible working hours.\
* Equity (as a part of compensation package).\
* Healthcare, 401k / pension (US only).\
* Andela Affinity Groups.\
* Growth & development paths.\
* Generous Paid Time Off, Parental Leave, Compassionate Leave.\

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